Online Event Management / Journalism / PR Courses

The Irish Academy:
Founded in 1992, The Irish Academy is headquartered in Dublin with offices in New York and London, and specialises in online education. Our online certificate and diploma courses combine Irish knowledge and certification, with international best practice, mentored by American-based professional practitioners who tutor on our behalf. The Academy offers courses in Public Relations, Journalism, Grammar, Marketing, Radio Journalism and Event Management.

Online Diploma in Radio Journalism:
For the first time ever, the vital skills to become a radio journalist will be taught online, worldwide The Irish Academy has secured the services of professional radio journalists who will act as your individual tutor - they will set your assignments and guide you through the materials, which will cover everything you need to know.
There are 20 modules covering:
* Introduction to Journalism
* Radio journalism
* Investigative journalism
* Ethics
* Legal issues
* Contemporary events and news sources
* Journalism, social media and the internet
* Grammar
* Radio journalism interviews
* Conducting an interview
* Radio journalism writing (3 parts)
* Voice training (2 parts)
* Radio documentaries
* Working as a freelance radio journalist
* Production (2 parts)
* Final submission - package for radio news

Online Diploma in Event Management:
This diploma teaches all of the elements of organizing an event, but, equally as important in the current climate, it will open a window into the world of event planning, health and safety issues, staff recruitment and training, legislative responsibilities, crisis planning and professional event management. It is designed for people who want to work in the industry or who are already working in the industry, but need to up-skill.
There are twelve modules covering:
* Principles of project/event management
* Preparing a proposal: publics, timescale, budget, contracts
* From concept to reality – establishing viability
* Seeking sponsors
* Organizing the event
* Crisis management plan
* Media tools: press releases, photo-calls, media interviews
* Marketing tools: advertising, merchandising, competitions
* Promotional tools: flyers, posters, invitations, website, newsletter
* Staffing and compliance issues: health and safety, insurance, permissions
* Specialist areas: celebrity endorsement, Ministerial / Presidential visits
* Evaluation: budget, return on investment, media coverage, feedback

Online Diploma in Journalism:
Journalistic skills can be applied to all areas of media – e.g. sport, finance, lifestyle, agriculture – as well as research, sub-editing and producing. Designed for people who want to start freelancing in the journalism field, this course covers the vitally important areas of law and contract which every journalist must understand.

In addition, you will learn the complimentary but separate skills of writing for news, colour writing, writing features, and interviewing skills. It is a journalist who tutors our course participants, keeping them abreast of best practice in the industry and offering advice, guidance and mentoring as the course proceeds.

Course Content:
There are eleven modules covering: Introduction to Journalism; How the media works; Use of language; News reporting; Journalists and the law; Writing for newsletters; Feature Writing; Interviewing techniques; Sourcing the News, Colour writing & Dissertation.

Online Diploma in Public Relations:
Public relations is a skill which you can use in every walk of life. It is an industry-transferrable skill and it is an international skill. This course teaches the publicity skills which every  public relations practitioner draws on in their daily practice, and also gives an overview of crisis PR (vital in today’s media environment). The course offers an insight into corporate image and corporate identity. 
Course Content:
There are eleven modules covering: Public relations; Press releases; Organizing functions; Corporate image; Press officer role; Crisis PR; Exhibitions; Sponsorship; Photography; Newsletters & Dissertation.

Online Certificate in English Grammar Course:
The Academy offers a Certificate course that covers three different areas of English Grammar. Each part is taught as a separate unit - Certificate in English Grammar: Syntax, Certificate in English Grammar and Certificate in Advanced English Grammar.

The English Grammar:Syntax Course analyses sentences, mixed clauses, punctuation and the different parts of speech.
There are 4 modules covering:
Module 1: Parts of speech
Module 2: Analysis of sentences
Module 3: Mixed clause analysis
Module 4: Punctuation

The English Grammar Course looks at nouns, pronouns, adjectives and adverbs.
There are 5 modules covering:
Module 5: Nouns (identification)
Module 6: Nouns (number and gender)
Module 7: Pronouns
Module 8: Adjectives
Module 9: Adverbs

The Advanced English Grammar Course deals with verbs, prepositions, conjunctions, participles and gerunds.
There are 5 modules covering:
Module 10: Verbs (finite)
Module 11: Verbs (infinitives)
Module 12: Participles and gerunds
Module 13: Prepositions
Module 14: Conjunctions

Diploma in Social Media Marketing
Ever thought about working in online marketing and public relations? Do you have any idea of the power of social media when used for PR purposes?
Could you advise someone on the benefits (and pitfalls) of developing a Facebook profile? How is LinkedIn used? Should your business have a Google+ presence? Do you use Pinterest? Why should you tweet or blog or share photos/videos?
This course is taught online, in Ireland and worldwide. A tutor is appointed to you, your own personal social media expert, who guides your study and offers advice and guidance as you proceed through the course. There are 10 modules and you are required to submit one module each fortnight.

The modules are:
Module 1: Introduction to Online Marketing & Public Relations
Module 2: Facebook
Module 3: Twitter
Module 4: Pinterest
Module 5: LinkedIn
Module 6: Google+
Module 7: Blogging
Module 8: Sharing Visual Content
Module 9: Podcasts & Social Bookmarking
Module 10: Evaluation & other communications opportunities

Online Diploma in Mobile Journalism
This course teaches you how to use your phone to enhance your earning capabilities. It will show you how to incorporate photojournalism, audio recordings and video production into the reports you are creating so that they feature on multiple platforms.
Mobile Journalism (MoJo) will enhance journalistic career prospects, especially for freelances, and allow you to compete in a fast-changing media environment.
It is critical that journalists know how to use their smartphones to produce content which will deliver maximum exposure for their clients.
There are 10 modules covering:
* Module 1: Journalism’s evolution to multi-media platforms.
* Module 2: Building contacts & staying up to date with information
* Module 3: How journalists use social media
* Module 4: Content Creation - getting quotes & copy from interviews
* Module 5: Photojournalism using a smartphone
* Module 6: How to use audio for Radio
* Module 7: how to create and place audio content with news media
* Module 8:  How to use video for Television
* Module 9: How to produce and edit video content for Television
* Module 10: Final Project

For further information on our online programs, please email us via our Contact Us page.