Product Marketer; DeFi

About Keyrock

Since our beginnings in 2017, we have grown to be a leading change‑maker in the digital asset space, renowned for our partnerships and innovation. We now have over 220 team members worldwide from 42 nationalities and operate predominantly remotely, with hubs in London, Madrid, Brussels, Singapore, New York, and Paris.

We trade on more than 80 exchanges and offer a full spectrum of services including market making, options trading, high‑frequency trading, OTC, and DeFi trading desks. Our expansion strategy focuses on building a full‑service capital markets and asset & wealth management institution through organic innovation and inorganic growth.

We are pioneers in adopting the Rust development language for algorithmic trading systems, active in injecting liquidity into promising DeFi, RWA, and NFT protocols, and driving industry progress with research and governance initiatives.

We are looking for a Product Marketer (DeFi) to lead our on‑chain marketing efforts across Keyrock’s DeFi products.

• Own product positioning, messaging, and narrative for DeFi products and launches
• Translate complex on‑chain mechanics into clear user‑facing value propositions
• Drive ecosystem awareness and adoption through targeted campaigns and community engagement
• Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption
• Design and manage on‑chain growth experiments focused on measurable product usage, engagement, and retention
• Craft and execute multi‑channel campaigns across organic content, paid efforts, and growth loops
• Lead go‑to‑market plans for new protocol launches, features, and network expansions
• Track marketing performance, optimize campaigns, and report on key metrics

• 6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or on‑chain product
• Proven track record of bringing DeFi products to market and driving user acquisition and retention
• Strong experience across B2C growth and B2B partnership development
• Ability to lead end‑to‑end strategy and execution of full‑funnel demand generation campaigns
• Data‑driven mindset with experience defining KPIs, tracking performance, and iterating based on results
• Hands‑on experience with pipeline attribution, campaign performance metrics, and Mar Tech infrastructure
• Entrepreneurial mindset with comfort operating in fast‑paced, high‑growth environments

We value self‑awareness and powerful communication skills in our recruitment process. We seek fiercely passionate people who understand themselves and their career goals. The perfect fit is a crypto enthusiast who’s driven, collaborative, acts with ownership, and delivers solid, scalable outcomes.

• A competitive salary package
• Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
• The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence

As an employer we are committed to building a positive and collaborative work environment. We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance.

Due to the nature of our business and external requirements, we perform background checks on all potential employees, passing which is a prerequisite to join Keyrock.