Senior Digital Marketing Strategist - Global B2B Campaigns Zürich • Hybrid

Become part of one of Switzerland’s leading marketing agencies. As a Senior Digital Marketing Strategist
, you'll own complex, multi-market B2B campaigns from brief to optimisation. You'll transform objectives into media strategies, align stakeholders, and ensure delivery across all digital touchpoints, working with internal experts and external partners. This role requires strategic depth, analytical rigour, and a hands‑on approach to achieve results.

Reporting directly to the Director Strategy & Acquisition
, your duties and responsibilities will include, but will not be limited to:

• Lead the strategic planning and execution of global B2B marketing campaigns across digital, social, trade media, and search channels,
• Challenge and refine client briefs to sharpen objectives, target audiences, and channel mix,
• Coordinate internal teams and external partners to ensure seamless campaign delivery,
• Define and oversee tracking, tagging, and reporting frameworks to enable transparent performance measurement,
• Monitor and optimise campaign performance based on data insights and stakeholder feedback,
• Translate campaign results into actionable recommendations for continuous improvement,
• Serve as the main point of contact for campaign performance, ensuring alignment and visibility across client and internal teams.

As an ideal candidate, you must have the following:

• a Higher Certificate, National Diploma, or Bachelor's Degree from a recognised college or university in a relevant field like marketing, communication, business, or related field,
• 5+ years of experience in digital marketing with a focus on B2B campaign strategy and execution,
• Proven ability to manage complex, multi-channel campaigns end‑to‑end,
• Strong analytical mindset with expertise in data interpretation, optimisation, and reporting,
• Deep understanding of digital media planning and buying, including social, search, and programmatic,
• Solid knowledge of tracking, tagging, and analytics tools (e.g. GA4, Campaign Manager, etc.),
• Comfortable consulting clients and creative partners on messaging, asset requirements, and format selection,
• Excellent stakeholder management and communication skills in cross‑functional, international environments,
• fluent in English.

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Our recruiter, Julia, looks forward to receiving your online application, including a brief CV. The process is quick and straightforward, taking only a few minutes. There is no need to submit a cover letter; we'd rather get to know you in a personal interview.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.