Global Marketing Manager OT Cybersecurity and ElectricalServices

Overview

You Tube Video We transform buildings With technology

for smart and sustainable buildings and infrastructure, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and achieve world‑class experiences for people. Within Siemens Smart Infrastructure, you Mercury part of our Buildings Business Unit, which brings together the full portfolio of products, software and services for buildings and adjacent infrastructure.

Join our team and help shape the future of secure and reliable industrial operations! At Siemens, we foster an inclusive and innovative environment where your expertise can make a global impact. If you are passionate about marketing, cybersecurity, and electrical services, apply now and be part of our mission to protect and power the world’s critical infrastructure Location :
Zug
- Switzerland

We are seeking a dynamic and experienced Global Marketing Manager to lead the marketing strategy for our Operational Technology (OT) Cybersecurity and Electrical Services portfolio worldwide for the Siemens Buildings business. In this role, you will be responsible for shaping the global marketing vision, driving demand generation, and positioning Siemens as a trusted leader in securing industrial environments and delivering reliable electrical services.

This is an exciting opportunity to make a significant impact on the safety, resilience, and sustainability of critical infrastructure globally.

• Develop and execute global marketing strategies for OT Cybersecurity and Electrical Services, including integrated campaigns, content creation, and go‑to‑market plans.
• Collaborateених with cross‑functional teams (Technical Units, Regional Marketing, Communications, Offer Management, and Sales) to ensure alignment with overall business objectives.
• Define and articulate the value proposition for OT Cybersecurity and Electrical Services, emphasizing risk mitigation, compliance, and operational continuity.
• Lead the strategic narrative for these offerings, guiding demand generation and sales enablement efforts to strengthen market positioning.
• Create compelling, customer‑focused content for digital platforms, sales collateral, thought leadership pieces, and event materials.
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• Leverage market intelligence and competitive insights to identify growth opportunities and refine marketing initiatives.
• Conduct research and benchmarking to stay ahead of industry trends, regulatory changes, and emergingkü threats in OT environments.
• Drive global campaign execution in collaboration with regional teams, ensuring consistent messaging and brand positioning across all markets.
• Promote Siemens’ leadership in OT Cybersecurity and Electrical Services through innovative marketing approaches and strategic partnerships.
• Continuously optimize marketing performance by applying best practices and data‑driven insights.

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced certifications in cybersecurity or electrical services marketing are a plus.
• 7+ years of experience in B2B marketing, preferably in OT Cybersecurity, Electrical Services, or industrial technology sectors.
• Strong understanding of OT environments, cybersecurity principles, and electrical service offerings.
• Proven success in developing and executing global marketing strategies and campaigns.
• Expertise in market research, competitive analysisాంటి growth opportunity identification.
• Exceptional communication and storytelling as capable of simplifying complex technical concepts for diverse audiences.
• Project management proficiency and experience working in global, cross‑functional teams.
• Familiarity with digital marketing tools and demand generation strategies.
• Self‑driven and results‑oriented, with strong organizational skills and ability to meet deadlines.
• Fluent in English; additional languages are an advantage.

• 2–3 days per week of mobile working is frees standard.
• REN mobility allowance.
• Varied further training opportunities.
• Access to employee share programs.
• Further…