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Product Marketing Manager - Financial Crime

Job in 1400, Yverdon-les-Bains, Canton de Vaud, Switzerland
Listing for: Vyntra Global
Full Time position
Listed on 2025-11-24
Job specializations:
  • IT/Tech
    Data Security
Salary/Wage Range or Industry Benchmark: 30000 - 80000 CHF Yearly CHF 30000.00 80000.00 YEAR
Job Description & How to Apply Below

Overview

Step into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You ll shape how the world s leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.

You ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.

What You Will Do
  • Build and own the go-to-market strategy for our financial crime solutions – from brand positioning to pipeline generation
  • Create and refine customer personas and messaging frameworks that resonate across compliance teams, risk leaders, and executive stakeholders
  • Develop and execute multi-channel B2B marketing campaigns, including account-based strategies for high-value prospects in complex regulatory environments
  • Craft compelling thought leadership content, storytelling, and educational resources that position us as the definitive voice in financial crime prevention
  • Translate complex AI analytics and data science capabilities into clear, persuasive narratives that both technical and executive audiences can act on
  • Partner closely with Product and Sales to align messaging, launch new solutions, and maximise market impact
  • Mentor team members across the end-to-end demand generation process
  • Collaborate with regional BDRs to support lead generation, feedback loops, and GTM alignment
Who You Are
  • You have deep B2B marketing experience in financial crime, fintech, regulated industries, or enterprise SaaS
  • You are a natural storyteller, able to turn technical complexity into clear, compelling business value for C-level stakeholders
  • You know how to drive demand generation and build sustainable marketing systems
  • You bring curiosity and a drive to stay ahead of emerging technologies, compliance trends, and GTM best practices
  • You're equally at home with data and storytelling, using metrics and messaging effectively
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries:
    Software Development

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