Creative Strategist; TikTok Shop - E-commerce Brands

Overview

Summary:

We’re looking for a high-level Creative Strategist who deeply understands Tik Tok Shop content from the inside — not just theory.

This role is for someone who has:

• personally created Tik Tok Shop or affiliate content
• coached creators who have generated meaningful views / GMV
• and has since moved into strategy, breakdowns, and creator enablement

If you can watch a video and immediately explain why it worked, who it worked for, and how to replicate it — keep reading.

• Break down top-performing Tik Tok Shop videos (hooks, pacing, angles, proof, CTAs)
• Explain why videos went viral and how creators can adapt the logic (not copy)
• Create short, clear creative briefs for affiliates and creators
• Translate brand goals into creator-friendly guidance
• Provide strategic feedback at all levels — beginners to top performers
• This is not a posting or outreach role.
• This is thinking, analysis, and creative direction.

• Have real experience with Tik Tok Shop (affiliate, creator, strategist, or coach)
• Understand GMV-driven content, not just “viral videos”
• Can clearly explain what makes content convert
• Are strong at video analysis and pattern recognition
• Know how to give feedback without overwhelming creators
• Can balance brand rules with creator creativity
• Built creator toolkits, hook libraries, or video breakdowns
• Coached creators or affiliates directly
• Worked with multiple e-commerce brands

• Agency-side role working across multiple e-commerce brands
• Ongoing collaboration (not a one-off project)
• Remote
• Flexible structure (retainer or project-based, depending on fit)

• A short note on your background with Tik Tok Shop
• 1–2 examples of videos you’d break down (and why)
• Any experience coaching creators or building creative strategy
• We’re looking for someone who sees patterns before metrics confirm them and can explain creativity in a way creators actually understand.