Designer; AppLovin

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

As an App Lovin Performance Designer
, you will sit at the intersection of creative, engineering, and performance marketing—owning the production of high‑impact, interactive ad creatives that materially lift CTR and downstream conversion.

You’ll work closely with Performance Marketing, Growth Strategists, and Creative Strategy to design MOF/BOF App Lovin creatives
, HTML end cards, and interactive statics that outperform traditional formats. This role is ideal for a designer who thrives in experimentation, understands performance data, and wants to push beyond “static ads” into interactive, conversion-driven creative systems
.

• Design MOF and BOF creatives optimized specifically for App Lovin placements and inventory
• Produce net‑new assets weekly across static, interactive HTML, GIF, and short‑form video formats
• Translate creative briefs into high‑performing ad executions with speed and consistency

• Build HTML‑based interactive creatives that significantly outperform static CTR benchmarks
• Convert static concepts into interactive formats (tap, swipe, reveal, demo‑style interactions)
• Develop landing‑page‑style and end‑card‑style HTML units for App Lovin environments

• Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
• Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
• Collaborate with Growth and Media teams to prioritize winners and scale formats

• Design high‑quality statics, animated GIFs, and short looping videos for App Lovin
• Create product unboxing, product demo, testimonial‑style, and landing‑style creatives
• Embed video or GIF elements seamlessly into HTML ad units

• Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
• Use AI to generate variations, backgrounds, compositions, and visual treatments
• Continuously evolve creative workflows using custom or multi‑tool AI stacks

• CTR lift vs static baselines
• Engagement rate and interaction completion rate on HTML creatives
• Volume of App Lovin‑ready assets shipped per week

• Number of scalable HTML templates and repeatable interactive formats built
• Speed from brief to launch for new creative concepts
• Reduction in creative fatigue through format and interaction diversity

• QA pass rate for HTML creatives across App Lovin environments
• Stakeholder satisfaction (Performance, Growth, Creative Strategy)
• Consistency in brand, product clarity, and conversion‑focused design

• Proven experience designing MOF/BOF performance creatives, ideally for App Lovin or similar networks
• Strong HTML creative build capability, with examples of interactive ad units or end cards
• Ability to turn static designs into high‑CTR interactive experiences
• Solid foundation in static image design, GIFs, and short‑form video edits
• Experience creating landing‑page‑style, product demo, unboxing, and testimonial creatives
• Proficiency with AI design tools, including Nano Banana Pro
• Bonus:
  Experience using App Lovin’s End Card (EC) Builder or equivalent HTML preview tools
• Bonus:
  Advanced AI workflows using multiple tools or custom automation