Head of Sales; Healthcare SaaS

Job Title
:
Head of Sales (Healthcare SaaS)
Department
:
Operations Reports to
: COO

Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S.

We are seeking a strategic and results-driven Head of Sales (Healthcare SaaS) to lead and scale our sales organization. This role will be responsible for building and executing Luna Joy’s sales strategy, driving revenue growth, and developing a high-performing sales team aligned with our mission of supporting the mental health journey of one million women. As part of the Luna Joy leadership team, you will play a critical role in shaping our go‑to‑market strategy with purpose‑driven innovation, unwavering compassion, and transformative care.

You will need the agility to adapt quickly in a fast‑paced environment, the drive to be 1% better every day, and a commitment to fostering a culture of collaboration, accountability, and joy. This role requires both strategic vision and hands‑on leadership, someone who can build scalable sales processes while directly supporting deal execution and team development.

Sales Strategy & Revenue Growth

• Develop and execute a comprehensive sales strategy aligned with Luna Joy’s growth objectives and mission.
• Own revenue targets, pipeline performance, and sales forecasting across all sales channels.
• Identify new market opportunities and refine go‑to‑market strategies within the healthcare and mental health SaaS space.
• Drive predictable, scalable revenue growth through data‑driven decision‑making.

Team Leadership & Development

• Build, lead, and mentor a high‑performing sales organization, including hiring, onboarding, training, and performance management.
• Establish a culture of accountability, continuous improvement, and customer‑centric selling.
• Develop sales playbooks, best practices, and standardized methodologies to support consistent execution.
• Partner with Sales Operations and Enablement to ensure the team has the tools and resources needed to succeed.

Sales Operations & Process Optimization

• Design and optimize end‑to‑end sales processes, from lead generation through close and handoff to Customer Success.
• Ensure alignment between Sales, Marketing, Customer Success, Finance, and Operations teams.
• Oversee CRM strategy and data integrity (e.g., Salesforce, Hub Spot, Go High Level, or similar tools).
• Implement performance metrics, dashboards, and reporting to track progress and identify areas for improvement.

Forecasting & Strategic Planning

• Own sales forecasting, pipeline management, and revenue planning in partnership with Finance and Leadership.
• Analyze trends, conversion rates, and sales cycle performance to continuously refine strategy.
• Contribute to annual and quarterly business planning and budgeting processes.

Customer & Market Engagement

• Act as a senior representative of Luna Joy in key customer relationships and strategic partnerships.
• Gather voice‑of‑customer insights to inform product, marketing, and service improvements.
• Stay current on healthcare regulations, industry trends, and competitive landscape within digital health and SaaS markets.

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field (MBA preferred).
• 7+ years of experience in sales leadership roles, with at least 3–5 years in Healthcare SaaS, digital health, or health technology.
• Proven track record of building and scaling sales teams and consistently achieving revenue targets.
• Strong understanding of SaaS sales models, pipeline management, forecasting, and revenue operations (Rev Ops).
• Experience with CRM and sales technology platforms (e.g., Salesforce, Hub Spot, Go High Level, or similar).
• Excellent data analysis and reporting skills;…