Growth Marketing Manager – Consumer​/B2C

Consumer Growth Marketing Manager - B2C Worthing, West Sussex - Hybrid Full time, Permanent Up To £45,000 Per Year Plus Various Company Benefits

At Bluecrest, we're more than a health assessment provider –
we’re the health intelligence company
. Since our founding in 2012, we've been on a mission to make high‑quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long‑term health insights.

Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.

We're proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.

Join us in shaping the future of health intelligence, where your work makes a real difference, every day.

Ready to make a real impact and drive meaningful growth? We’re looking for a data‑driven Consumer Growth Marketing Manager to shape and accelerate our B2C performance. If you’re energised by insight‑led strategy, smart experimentation and delivering measurable results, this role offers the freedom and influence to truly make your mark. You'll take ownership of our acquisition and retention engine, lead and develop a Marketing Assistant, and work closely with talented teams and agency partners to deliver sustainable, scalable growth.

• Annual Leave – Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependent on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave

• Apprenticeship Schemes
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library – accessible for everyone!

• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Home Office Allowance
• Sophos @Home Protection
• Employee Assistance Programme

• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance
• After qualifying period & subject to terms and conditions and/or eligibility.

• Plan, deliver, and optimise targeted B2C acquisition and retention strategies across paid and organic digital and offline channels [such as TV and radio and other channels], driving performance against defined sales and revenue targets.
• Identify, test and scale new growth opportunities and emerging channels, using test and learn frameworks to unlock incremental acquisition and retention growth.
• Own performance measurement and evaluation, using Google Analytics, Power Bi dashboards and channel level reporting to provide actionable insights on campaign performance, lead quality, conversion rates, and ROI.
• Lead website optimisation and consumer lead generation strategy, working closely with the website product owner to deliver data‑driven CRO improvements that enhance targeting, user experience, and email subscriber growth.
• Work collaboratively with agency partners and internal marketing, product and development teams to ensure technical SEO requirements are effectively implemented and aligned with best practice standards.
• Own CRM and lifecycle marketing strategy in Dot Digital, building automated and manual programmes that use data‑led targeting and segmentation to drive acquisition, retention, and long‑term customer value.
• Manage external agencies to ensure high quality, cost‑effective execution across Paid Social, PPC, Affiliates and other channels, while maintaining allowable marketing cost thresholds.
• Direct the content, creative, and agency teams to develop and evolve performance‑led campaign creative (e.g. Meta and TV), ensuring messaging and formats are optimised for platform best practice and commercial impact.
• Own and manage the consumer growth marketing budget, ensuring efficient allocation across channels to maximise…