Individual Giving Manager

Job Description

The Individual Giving Manager will lead the development of RLSS UK’s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long‑term support.

A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in‑memory giving opportunities.

The postholder will play a central role in shaping the future of supporter engagement at RLSS UK, introducing best practice, ensuring strong stewardship, and embedding a supporter‑centred culture across the organisation.

JOB PURPOSE

To develop, launch, and grow RLSS UK’s first individual giving programme, building sustainable income streams that support our vital work in water safety education. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one‑off gifts, lottery, legacies and in‑memory giving.

KEY TASKS AND RESPONSIBILITIES

Planning and Strategy

• Develop RLSS UK’s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products.
• Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising.

Supplier and Partner Development

• Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity.
• Lead onboarding and manage delivery to agreed standards, budgets and timelines.

Supporter Engagement and Campaign Development

• Design end‑to‑end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention).
• Plan and deliver multi‑channel campaigns (digital, social, email, paid, direct mail) to acquire, retain and engage supporters.
• Build audience understanding through segmentation, insight and experimentation.
• Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation.

Product Development

• Scope and pilot propositions for:
  Regular Giving, Digital one‑off, Charity Lottery, Legacy Giving, In‑Memory, Appeals/integrated campaigns, and Mid‑value.
• Produce product business cases with KPIs, budgets, phasing and implementation plans.

Reporting and Evaluation

• Establish reporting and monitoring frameworks for Individual Giving activity.
• Use early data and insight to inform decision‑making, future planning, and product development.
• Ensure all activity complies with the Fundraising Regulator’s Code of Practice, GDPR, PECR and Gambling Commission requirements.
• Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, Senior Leadership Team and the Board of Trustees.

Other Duties & Responsibilities

• All other duties reasonably associated with your role, as directed by the Line Manager.
• Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation.
• Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up‑to‑date documentation as part of RLSS UK’s compliance programme.
• Demonstrate and uphold the Society’s values and behavioural standards at all times.
• Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation.

PERSON SPECIFICATION
Essential Relevant Experience, Skills and/or Aptitudes

• D…