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Senior Meta Buyer
Job in
Worcester, Worcester County, Massachusetts, 01609, USA
Listed on 2026-01-12
Listing for:
Activate Talent
Full Time
position Listed on 2026-01-12
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Meta Buyer
The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, Triple Whale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.
Key Responsibilities- Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).
- Utilize Shopify and Triple Whale to track and analyze campaign performance, making data-driven decisions for improvement.
- Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
- Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.
- Monitor and adjust campaigns to align with client goals and overall marketing strategies.
- Stay informed on the latest Meta and Tik Tok advertising trends, tools, and platform updates.
Position Requirements
10+ Years
work experience
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