Executive Vice President of Communications and Public Relations

Overview

Step into a role where your voice shapes more than a message; it shapes a mission. As Executive Vice President of Communications and Public Relations, you’ll join an executive team that doesn’t just value reputation; it lives by it. You’ll set the tone for how a leading behavioral healthcare organization connects with the world, bringing clarity, authenticity, and inspiration to every channel;

from internal communications to community engagement, media relations, and beyond.

This is your opportunity to be the steward of a brand known for its compassion and commitment. You’ll guide the organization’s public voice, ensuring every story aligns with its trauma-informed approach and deeply held values. You’ll help build trust with clients, partners, and the broader community, while energizing teams and elevating employee engagement.

Reporting directly to the President & CEO, you’ll lead initiatives dedicated to events, marketing, social media, and podcasting. If you thrive on shaping narratives, influencing perception, and driving real impact, this is the place where your expertise will matter.

• Develop and execute a comprehensive, organization-wide communications and public relations strategy aligned with the organization’s mission, vision, and strategic plan.
• Serve as the organization’s chief spokesperson and media liaison, ensuring timely, accurate, and mission-aligned messaging.
• Partner with the CEO and Executive Leadership Team to proactively manage and protect the organization’s reputation, including crisis communication and risk mitigation strategies.
• Oversee consistent branding and messaging across all communication channels and platforms, ensuring cultural competence, clarity, and impact.
• Advise the CEO, Board, and senior leadership on communication strategies related to organizational initiatives, change management, and stakeholder relations.

• Build and maintain strong relationships with media outlets, community leaders, advocacy groups, and government representatives to enhance visibility and credibility.
• Oversee media engagement, press releases, interviews, and public statements to ensure alignment with the organization’s values and strategic priorities.
• Anticipate and manage issues that could impact the organization’s reputation, coordinating crisis response efforts as needed.
• Develop and execute strategies to highlight the organization’s clinical excellence, community impact, and innovation in behavioral healthcare.

• Oversee the development of marketing and brand strategies that effectively communicate the organization’s value, services, and impact to diverse audiences.
• Direct all content creation and management for websites, social media, podcasts, newsletters, and digital campaigns to ensure consistency and engagement.
• Guide digital and social media strategy to expand reach, strengthen online reputation, and increase engagement with target audiences.
• Marketing of the TVN National Consulting and Training Center for Mental Health.
• Monitor analytics and trends to measure effectiveness of marketing and communication efforts and inform data-driven improvements.

• Provide executive oversight of organizational events, conferences, and public forums, ensuring alignment with mission and community impact goals.
• Oversee planning and execution of events that promote staff engagement, donor relations, public awareness, and advocacy.
• Collaborate with program and development teams to ensure communication and event strategies support fundraising and partnership initiatives.
• Represent the organization at public events, legislative hearings, and community forums as needed.

• Develop internal communication strategies that foster transparency, employee engagement, and alignment with organizational goals.
• Ensure timely and consistent messaging to staff about key initiatives, policy changes, and achievements.
• Collaborate with Human Resources and Operations leadership to promote an informed,…