Senior Manager - Brand & Marketing - Store Brands & Healthcare

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

The Senior Manager Brand & Marketing, Store Brands will work with the Brand & Marketing Director to develop and execute Brand Activation plans and projects which are tied to delivery of Sales/EBIT/penetration goals for the Store Brands (SB) portfolio. This individual will be an integral partner within the Store Brands organization, key to bringing to life and driving demand for our brands.

• Collaborate with both internal and external partners to create and deliver activation plans lõpet incremental brand position and consumer target to deliver fiscal year business and financial goals.
• Collaborate with internal teams, external partners, and  and agencies to implement marketing plans using KPIs to evaluate effectiveness of tactics, including owned, earned and sometimes paid media.
• Senior Manager Brand & Marketing is highly engaged with FS Marketing, Corp Comms, Product Development, SG&I team and other cross‑functional partners on a weekly basis. They are the brand and product SME’s. Cross‑functional teams rely on them for product recommendations, product information, marketing assets (including digital assets, influencer kits, photography and more) and legally and clinically approved materials.
• This role works closely with our digital team in development of enhanced content for SB products on
• The Senior Manager Brand and Marketing for Store Brands builds brand ambassadorship both internally and externally through programs, education and sampling.
• Responsible for management of creative process from kick off to finalization of all campaign assets.
• Collaborate in bi‑weekly meetings with multiple Category managers on activation strategy that supports overall brand position and is synergized with activation plan.
• Responsible for leading and delivering special projects as per agreeda milestones/timelines with high quality. These projects can range from development of planogram fixture/signage, off‑shelf display programs, sampling programs, field engagement and allkoper omni‑channel programs.
• Proactively influence across all customer touch points by working with internal partners to gain alignment on SB marketing executions (Brand Center, Legal, Clinical, Extra Care, Creative, etc.).
• Partner with Director to estimate, forecast and secure budget dollars to execute activation programs, handling all paperwork involved in budget administration.
• Develop a deep understanding of the Store Brands business, inclusive of: strategic plan, priorities and objectives.

• Support packaging design briefs, artwork reviews, and cross‑functional alignment with packaging, PD, and legal/regulatory teams as needed.
• Partner with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy and meets operational requirements.

• High‑energy professional, comfortable with working in a high demand, performance‑driven environment. Able to self‑motivate to perform at high levels; entrepreneurial spirit.
• Excellent communicator; able to gain trust of team, peers and executives to influence outcomes.
• Demonstrated excellence in the ability to work cross‑functionally with internal and external partners.
• Demonstrated ability to problem‑solve and think out of the box.
• Possesses exceptional time management, planning, and organizational skills.
• Ability to define KPI's, interpret data and turn these into actionable recommendations.
• Ability to write an effective creative brief.
• Passion for consumer insights and shopper behavior.

• Bachelor's Degree in Marketing/Advertising
• Min. 2-3 yrs experience in Marketing/Brand or…