Vice President of Sales - Wholesale

Reporting To:
President

Role

Location:

Woodridge, IL or Central U.S.

Travel: ~50% (domestic and international)

Gerber is proudly celebrating over 90 years of manufacturing tried and true, high-quality kitchen and bathroom plumbing products. We earn the trust of trade professionals and homeowners alike who find value in products that have both style and substance–performing without exception for years to come, all while being surprisingly affordable.

At Globe Union/Gerber, we live by our core values—Humility, Enthusiasm, Accountability, Resourcefulness, and Transparency. As the VP of Sales – Wholesale, you will:

• Show Humility: Value input from all team members and recognize opportunities for growth.
• Be Enthusiastic: Embrace challenges and continuously seek to deepen your business knowledge.
• Take Accountability
  :
  Own your work and commitments, and proactively address challenges.
• Be Resourceful: Prioritize effectively, leverage resources, and collaborate for maximum impact.
• Practice Transparency: Communicate openly, seek clarity, and uphold integrity in all interactions.

These values are integral to our culture and your success in this role.

The Vice President of Sales – Wholesale is a senior business leader responsible for the overall performance of Gerber’s North American wholesale channel. This role owns the wholesale sales strategy and leads the organization to deliver revenue growth, margin performance, and operational alignment in a dynamic market environment.

Beyond sales leadership, this executive acts as a cross-functional leader and executive sponsor for key corporate initiatives, ensuring strategies translate into disciplined execution. Success requires strong judgment, comfort with ambiguity, continuous learning, and the ability to align employees, independent sales representatives, and internal partners around a clear direction.

• Strategy, Execution, and Business Leadership
  • Own and communicate the wholesale sales strategy, ensuring alignment with corporate priorities and market dynamics.
  • Translate strategy into clear plans, priorities, and programs that engage and motivate the sales organization.
  • Monitor market trends, competitive activity, pricing, and customer dynamics to inform decisions and adjustments.
• Revenue, Planning, and Alignment
  • Maintain accountability for revenue, margin, and overall performance of the wholesale channel including ownership over pricing strategy, investment tradeoffs, and profit optimization to drive sustainable growth.
  • Lead the annual sales planning and budgeting process and be accountable for wholesale demand, inventory, and trade-off decisions within the SIOP process, ensuring alignment with enterprise revenue, margin, and service objectives.
  • Identify performance risks and opportunities and drive timely corrective actions in partnership with Finance, Operations, and Supply Chain.
• Organization, Talent and Team Development
  • Ensure the proper sales organizational structure is in place to effectively execute business plans and achieve stated business and corporate objectives.
  • Build, lead, and develop a high-performing sales team, including direct reports and manufacturer sales representatives, through clear expectations, coaching, and accountability.
  • Foster a culture of collaboration, ownership, and continuous improvement consistent with Gerber’s values.
• Customers, Partnerships, and Corporate Initiatives
  • Own and strengthen strategic relationships with key wholesale customers and buying groups.
  • Act as executive sponsor for select corporate initiatives, driving cross-functional alignment and execution.
  • Partner closely with Marketing, Product Management, Operations, Finance, and IT to ensure coordinated execution and accurate, timely reporting.
• Change, Learning, and Improvement
  • Lead effectively through change and ambiguity, driving transformation initiatives, and navigating market shifts while making sound decisions without perfect information.
  • Demonstrate continuous learning and curiosity, including leveraging technology, data, and tools to improve sales effectiveness and execution.
• Flexibility to perform other duties as required.