E-Commerce Product Specialist

At RPS, we’re a fast growing Ag-Tech company helping well owners install their own pump to provide water for people, livestock and plants! Every pump that leaves our warehouse boosts the resilience, independence, and self-sufficiency of rural families and communities. We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds.

We serve the entire United States, with customers including ranchers, farmers, homesteaders, and industrial clientele. We focus on delivering do-it-yourself products and helpful customer service!

We are looking for a mid-career E-Commerce Product Specialist who is ready to take full ownership of our Shopify storefront. This is a growth role first, maintenance second. You will be the primary architect of our digital customer journey—from the moment a rural rancher lands on our homepage to the moment they submit a lead form for our sales team. You’ll work directly with our Marketing Manager to turn sales trends into monthly action plans, launch new products with high-converting pages, and constantly 'build the train while it’s moving'.

The role requires a balance of creative thinking, project management, and data-driven decision-making to achieve optimal brand positioning and growth.

• Shopify Management & UX:
  Lead the end-to-end management of our Shopify store. You’ll build out new sections, optimize navigation, and ensure the site is fast, functional, and visually compelling.
• Lead Funnel Optimization:
  Our sales team thrives on quality leads. You will be responsible for optimizing our lead generation forms and funnels to ensure a steady flow of inquiries.
• Product Launches:
  Spearhead the digital side of new product launches—building product pages, designing layouts, and integrating marketing assets onto the homepage.
• Monthly Sales Planning:
  Plan monthly/bi-monthly sales themes. You’ll translate these into site banners, pop-ups, announcement bars, and email-ready concepts. Update pricing and stocking,
• Content & Creative:
  Use Canva and other tools to optimize product photos and create performance-driven visual assets that resonate with our rural clientele.
• Continuous Testing:
  Schedule and run A/B tests on UI, copy, and form-fill rates. You believe that 'perfect' is the enemy of 'done,' but you use data to get us closer to perfect every day.
• SEO Optimization:
  Optimize site wide with SEO best practices and ensure we’re showing up in AI based searches.

• Optimize product pages and product photo design with imagery and descriptors that helps the customer make a buying decision.
• Use web analytics tools to understand customer behavior on the website, and adjust strategies accordingly.
• Build and refine product hierarchy and manage site navigation structure.
• Analyze storefront performance, providing regular reports and insights on key metrics such as conversion rate, revenue per visitor, and cart abandonment + analyze key performance metrics (CAC, LTV, retention rate, ROAS) to identify opportunities for optimization and scale.
• Use cohort analysis, funnel tracking, and to understand user behavior and guide marketing strategies.
• Conduct A/B tests on landing pages, creatives, popups and messaging to improve user engagement and conversion rates.
• Create performance-driven content strategies for marketing channels, with a focus on increasing conversions and engagement.
• In collaboration with specialized team members, oversee the creation of landing pages, social media content, email sequences, and ad copy, ensuring alignment with growth objectives.
• Work closely with the Head of Marketing and the product, engineering, and data specialists to ensure seamless integration of growth initiatives with product features and user experience.
• Optimize checkout and cart experience.
• Optimize user journeys on the site based on use case of the customer, click origin etc.
• Plan and integrate new digital tools on the website.
• Integrating educational materials, videos, guides and tips throughout the site + organizing the materials into an “DIY learning center.”
• Stay on top of competitor trends,…