Director of Sales

Position title

Director of Sales Description
** COMPANY OVERVIEW:
** CREO Industrial Arts is a custom fabricator that has been producing high-end architectural products for over 40 years. We execute the vision of the world’s finest architects, experiential graphics designers, landscape architects, and exhibit designers, producing extremely high fit and finish custom products for a wide variety of venues.

From the smallest, most detailed piece to large, multi-story structures, CREO does it all. Every project is different, but what they all have in common is the sophistication of the design and the industry’s highest standard of quality.
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* POSITION SUMMARY:

** The Director of Sales is responsible for leading, developing, and executing the company’s sales strategy to drive revenue growth and expand market Presence in Environmental Graphics and Exhibits Divisions. This role sets performance expectations, builds scalable processes, and partners cross-functionally with Marketing, Project Management, and Finance to achieve company goals.

Responsibilities
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* ESSENTIAL DUTIES AND RESPONSIBILITIES:

*** Develop and execute a comprehensive sales strategy aligned with company goals and long-term growth objectives
* Drive new business development and identify opportunities for revenue growth, market expansion, and diversification
* Assign clients and project opportunities based on territory plans and overall account strategy
* Ensure high levels of customer satisfaction, retention, and repeat business through Account Executive relationships with key customers.
* Champion an exceptional customer experience and represent the company professionally in the marketplace
* Establish sales targets, quotas, and KPIs; monitor performance and provide accurate revenue forecasting
* Build, implement, and continuously improve sales processes, pipelines, and effective CRM utilization
* Recruit, hire, train, and develop sales and estimating team members* + Assess individual performance and identify skill development needs  + Provide ongoing coaching on active opportunities and selling strategies
* Develop, manage, and administer commission and incentive plans
* Assign and balance estimating workload to ensure timely, accurate, and competitive proposal support
* Collaboratively with Account Executives, Develop and execute go-to-market strategies* + Identify and evaluate target markets  + Create strategies to penetrate high-value markets  + Partner with marketing to increase brand presence and lead generation  + Evaluate results and adjust tactics to achieve sales objectives
* Develop and maintain effective pricing strategies across all markets to support profitability and competitiveness
* Review and approve pricing and proposals prior to submission to ensure alignment with margin and business objectives
* Align sales strategy with operational capacity to support profitable growth and reliable project execution.
* Participate as a member of the Management Team, contributing to company-wide planning and strategic decision-making
* Collaborate with other department leaders to improve business processes and support successful project execution
* Analyze sales data, market trends, and competitive activity to guide strategic decisions
* Evaluate and implement tools, technologies, and systems to improve sales effectiveness, reporting, and visibility
* Prepare and present regular sales performance reports to executive leadership
* Manage the sales budget and ensure efficient allocation of resources
* Perform other duties as assigned Qualifications
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* QUALIFICATIONS:

*** Bachelor’s degree in Business, Marketing, or related field
* Minimum 7+ years of progressive sales experience, including leadership roles
* Proven track record of meeting or exceeding revenue targets
* Experience building and scaling sales teams and processes
* Strong analytical, forecasting, and CRM skills
* Excellent leadership, communication, and negotiation skills
** DESIRABLE

QUALIFICATIONS:

*** Sales Certifications(Sandle Miller Heiman, SPIN Selling)
* Industry Experience in:  1. Architectural / Environmental Graphics, and Exhibits  
2. Other Custom Fabrication Job Benefits
** COMPANY SALARY/BENEFITS:
** CREO offers a great career growth culture, holidays, vacation, comprehensive benefits including medical, dental, vision, life, AD&D, LTD coverage, and a 401(k) plan with a competitive match.

Job Location th St. SE, Woodinville, WA, 98072
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