Senior Manager Strategy & Analytics- International

# Purpose Brands Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Senior Manager Strategy & Analytics
-International to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
With over 7,000 locations across more than 50 countries, Purpose Brands’ global reach allows it to positively impact millions of members each year. Across eight brands including Orange theory, Anytime Fitness, and The Bar Method Purpose Brands offers a diverse portfolio within the health and wellness industry.
Reporting to the Executive Vice President of International, the Senior Manager, Strategy & Analytics - International plays a critical role in supporting Purpose Brands’ ongoing global expansion. This role spans the full international portfolio and is focused on delivering rigorous analysis, structured insights, and clear executive level materials to inform leadership decision making.  This role is analytical and advisory in nature, it is instrumental in ensuring executive leadership has high quality, objective, and well-structured information on which to base decisions.
** Role Mandate
** The Senior Manager, Strategy & Analytics - International is responsible for leading rigorous analysis, structuring insights, and preparing clear, data-driven materials to support executive decision-making. This role focuses on insight generation, synthesis, and communication rather than final decision-making authority or direct execution ownership.
** Purpose/Impact (Duties & Essential Functions)
**** Strategic Initiatives & Executive Support
*** Work closely with the Executive Vice President of International to support the identification and evaluation of strategic initiatives across existing territories and new markets.
* Compile & analyse quantitative and qualitative data related to international growth opportunities, including market entry, partnerships, joint ventures, and potential acquisitions.
* Establish structured analytical frameworks, timelines, and success metrics to ensure consistency and comparability across initiatives.
* Serve as a central point of coordination across finance, legal, marketing, product development, operations, and local market leaders to ensure inputs are correct, complete, and decision ready.
* Organise, track, and report on key initiatives, providing clear summaries of status, findings, and implications.
* Support special projects and initiatives, including prototype openings of new concepts, partnerships or JVs, and business model tests, by preparing analysis and summarising results.
* Present structured analysis, strategic options, and implications to the CEO and executive leadership in a clear, objective, and data-driven manner.
* Support the EVP International by collating inputs from multiple sources, providing key insights, and framing considerations to enable informed leadership discussions.
** Strategic Planning, Development & Communication
*** Support the development and execution of the international business’s long-term strategic vision through rigorous analysis and insight generation.
* Identify and evaluate growth opportunities aligned with corporate objectives, including organic growth, acquisitions, and new market entry, without direct ownership of execution or approval.
* Conduct market research, competitive analysis, and business intelligence to inform strategic planning.
* Create and maintain strategic roadmaps and analytical outputs that align with company goals and evolving market dynamics.
* Prepare clear, concise executive and Board level materials, including briefing notes, presentations, dashboards, and supporting analysis.
* Translate complex datasets into accessible, visually compelling narratives tailored to senior and Board-level stakeholders.
* Anticipate executive questions and ensure materials are decision ready, clearly outlining options, risks, assumptions, and key considerations.
* Support the EVP International in framing executive and Board discussions by providing objective analysis and…