Area Sales Manager – West & East Midlands

Direct message the job poster from Western International Group(UK)
Ltd

Western International Group UK Ltd is part of the globally renowned Western International Group—an international conglomerate with a rich heritage in electronics, home appliances, fashion, and retail. With roots in Dubai and a global presence, the Group serves over a billion customers worldwide.

In the UK, Western International Group brings a commitment to quality, innovation, and affordability. Our UK division focuses on enhancing everyday life with trusted, value-driven products—most notably Geepas, our flagship brand known for reliable electronic kitchenware and home appliances. With over 1,500 products and 500 million satisfied customers globally, Geepas is a name synonymous with dependability and practical excellence.

At Western International Group UK Ltd, we believe that small choices make a big impact—from morning coffee to family dinners. Our mission is to empower homes across the UK with smart, affordable solutions that make everyday living easier.

Extra Perks: Car Allowance | Employee Discounts | Free Parking & EV Charging | Staff Playroom

"Your territory. Your strategy. Your success — we just give you the stage to shine."

We’re looking for a dynamic, self-motivated Area Sales Manager to lead the West & East Midlands for and our portfolio of trusted home, kitchen, and lifestyle brands.

This is your chance to grow sales, build strong retailer & wholesaler relationships, and make your mark with products people use and love every single day
.

What You’ll Do

• Be the face of Geepas in your region – connecting with retailers, wholesalers & independents.
• Drive sales of home appliances and lifestyle products through strong partnerships.
• Spot opportunities using weekly performance reports & market insights.
• Work with internal teams to keep stock, promotions & forecasts on track.
• Deliver compelling presentations & business reviews.
• Stay ahead with deep product & competitor knowledge.
• 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
• Commercially sharp with strong analytical skills (Excel & forecasting tools).
• Confident communicator & natural relationship-builder.
• Self-starter who owns their territory and delivers results.
• Midlands wholesale/retail knowledge is a plus.
• Clean UK Driving License
• Creative freedom to test new ideas
• Training & career growth opportunities
• Employee discounts on our products

Hurry up and apply — we’re desperately waiting to connect with the right talent!

• 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
• Commercially sharp with strong analytical skills (Excel & forecasting tools).
• Confident communicator & natural relationship-builder.
• Self-starter who owns their territory and delivers results.
• Clean UK Driving License
• Midlands wholesale/retail knowledge is a plus.

• Car Allowance
• Employee Discounts
• Free Parking & EV Charging
• Staff Playroom

Location:

Birmingham, England, United Kingdom

This listing reflects a generic UK role; refer to the posting for current opportunities and application details.