Performance Marketing Manager; Sage Intacct Accountants

Overview

Location - Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.

• Develop and own the performance marketing and demand generation strategy for Sage Intacct for Accountants, aligning closely with revenue and strategic priorities.
• Drive scalable, multi-touch campaigns that support lead acquisition, pipeline growth, and sales enablement within the accountant segment.
• Own end-to-end marketing performance for Sage Intacct in the UKI market, presenting results, insights, and recommendations to senior stakeholders.
• Measure, analyse, and report on marketing funnel KPIs, including lead quality, conversion rates, pipeline contribution, and ROI.
• Manage and optimise allocated budgets to maximise performance and commercial impact.
• Partner closely with sales, marketing operations, and other marketing teams to ensure alignment between campaigns, tracking, and pipeline outcomes.
• Work with marketing operations to ensure robust tracking, attribution, and reporting are in place to monitor performance and enable continuous optimisation.
• Manage and influence key stakeholders across multiple functions, including agencies and senior leaders, ensuring timely delivery of master assets and GTM activity.
• Continuously test, learn, and optimise campaigns to improve effectiveness and efficiency across the funnel.
• Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
• Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
• Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
• Ability to confidently navigate matrixed organisations, influence stakeholders, and "get things done" across multiple teams.
• Experience working with and maximising marketing technologies and systems (e.g. CRM, reporting platforms, analytics tools).
• Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
• Experience marketing to or within the accountancy sector is highly desirable.
• Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
• Results-driven, proactive, and motivated by impact and continuous improvement.

• Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
• Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
• Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
• Ability to confidently navigate matrixed organisations, influence stakeholders, and "get things done" across multiple teams.
• Experience working with and maximising marketing technologies and systems (e.g. CRM, reporting platforms, analytics tools).
• Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
• Experience marketing to or within the accountancy sector is highly desirable.
• Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
• Results-driven, proactive, and motivated by impact and continuous improvement.

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working