Director, Omnichannel Marketing

Overview

Replimune’smission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because
patient’slives depend on it.

We imagine a world where cancer is a curable disease.

At Replimune, we live by our values:

United:
We Collaborate for a Common Goal.

Audacious:
We Are Bold and Innovative.

Dedicated:
We Give Our Full Commitment.

Candid:
We Are Honest With Each Other.

People are at the center of everything we do, and when it comes to our employees,
we make it personal. With a deep sense of purpose,an innovative and collaborative culture, a competitive and forward-looking total rewards program, everyone at Replimune has a unique opportunity to contribute tothe meaningful work we dowhich couldimpactthe lives of patients,caregiversand themselves.

Join us, as we reshape the future.

As the Director of Omnichannel Marketing, you will hold a pivotal position within the US Commercial

Team, responsible for driving success with healthcare professional (HCP) and Patients.

As a member of the Commercial Operations Team, you will be working closely with Brand Marketing, Market Access, Medical Affairs,and Insight sand Analytics,toensure the successful development ofthe

Replimune

Omnichannel capability, strategy, and campaign execution, for a broad range of programs both, branded and unbranded.

The position iseither based in Woburn Massachusetts or for the right candidate,it could be remote.

The Director of Omnichannel Marketing will report to the Executive Director of Commercial Operations.

• Develop a comprehensive, organizational-wide, and best-in-industry Omnichannel strategy and capability aimed at maximizing Share of Voice (SOV) across all relevant personal and non-personal channels for key audiences
• Emerge as the resident expert in omnichannel healthcare marketing technology, new capabilities, and emerging & future trends for the organization.
• Lead the optimization of all digital channels targeting healthcare professionals (HCPs) and consumers (patients and caregivers) ensuring the delivery of impactful content and experiences
• Collaborate with Brand Marketing, Market Access, Medical Affairs, Clinical Development/Operations, and Data & Analytics, to understand functional business needs, identify opportunities, and support and facilitate the development and execution of campaigns.
• Partner with key team members in the development and execution of key marketing materials across digital and non-personal promotion channels
• Develop a robust set of Objectives (OKRs) and Key Performance Indicators (KPIs) across campaigns to measure the effectiveness of marketing initiatives across all channels that are agreed upon and socialized across key stakeholders.
• Serve as a liaison between Business Owners, Insights and Analytics and Operations to inform the development of our Mar Tec development, Data Strategy, Channel Strategy, and Messaging
• Utilize data-driven insights to continuously refine and improve results
• Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape
• Proactively collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all campaigns and tactics
• Effectively manage and maintain relationships with Agency Partners, external vendors and/or contractors.

This leader will embody our companies culture while maintaining accountability for gathering and sharing insights, maximizing presentation opportunities, strategic planning, and flawless execution across of key tactics his or her team.

Behaviors that are critical for this leader to display include an innovative mind-set, strategic and analytical thinking, strong collaboration and communication skills and relationship building.

Education:

• Bachelor’s degree in Marketing, Business, Healthcare, or related field; advanced degree preferred

Required Experience:

• 10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing
• Demonstrated ability to develop and merge…