Director, HCP Marketing

Overview

Replimune’smission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because
patient’slives depend on it.

We imagine a world where cancer is a curable disease.

At Replimune, we live by our values:

United:
We Collaborate for a Common Goal.

Audacious:
We Are Bold and Innovative.

Dedicated:
We Give Our Full Commitment.

Candid:
We Are Honest With Each Other.

People are at the center of everything we do, and when it comes to our employees,
we make it personal. With a deep sense of purpose,an innovative and collaborative culture, a competitive and forward-looking total rewards program, everyone at Replimune has a unique opportunity to contribute tothe meaningful work we dowhich couldimpactthe lives of patients,caregiver sand themselves.

Join us, as we reshape the future.

The Director of HCP Marketing will play a leading role in developing the commercial efforts for Replimune’s first product, RP1. Working closely with the Executive Director of Marketing, this role is responsible for creating and executing the vision, strategic, and tactical marketing plans for RP1 in PD-1 failed Melanoma. He/she will help build the campaign and launch plan to ensure commercial success for RP1.

As a member of a small and agile commercial team, this role will work across the organization to ensure commercial and company success.

This position will be based out of our Woburn office.

• Our Woburn location welcomes hybrid work! Local candidates are expected to be on-site 2 days per week.

• Lead RP1 marketing, working with a cross functional launch team to develop and execute the marketing strategies for the initial launch of RP1 in PD-1 failed melanoma
• Lead and create marketing product positioning in collaboration with Market Insights and Analysis.
• Identifies and seeks input from internal and external experts (KOLs, Patients, Caregivers, & Advocacy groups) to ensure our Go To Market tactical plans achieve the highest ROI as possible.
• Manages commercial advisory board meetings to ensure insights are gathered to inform launch strategy
• Develop actionable launch strategies and plans along with KPIs to measure against.
• Collaborates and plays a leading role in the annual strategic brand plan and tactical plan.
• Establish effective partnerships cross functionally including insights & analytics, medical affairs, R&D, market access, regulatory, operations, and others to ensure success of the launch.
• Lead contact for HCP AOR, campaign development, and personal and non-personal strategies.
• Manage multiple agency relationships and budgets that effectively achieve desired goals that are balanced with the financial objectives of the broader commercial organization.
• Ensure compliance with corporate policies and procedures, as well as US healthcare laws and regulations.

Educational Requirements:

Bachelor's Degree; MBA or advanced degree preferred. Equivalent life science career experience would be accepted.

Required Experience:

• 5-7+ years' experience in marketing, sales, or other commercial roles in the life sciences industry (directly or as a consultant / vendor), preferably including 2-3+ years working in oncology solid tumors or other related specialty areas. Prior biotech agency experience in strategic and tactical planning roles a plus.
• Launch experience in oncology or specialty care products is required and skin cancer experience strongly preferred.
• Strong written and verbal communication skills, strong presentation skills appropriate to senior stakeholders.
• Ability to lead, collaborate and influence cross-functional teams within an organization.
• Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking.
• Possesses a good blend of strategic and operational experience with the ability to see the big picture and strong attention to detail.
• Ability to conduct business travel outside Massachusetts approximately 10-25% of time (Post-Covid requirement)

Location Requirement:

This position is based in our Woburn office and welcomes hybrid work! Local candidates are…