Retail General Manager - Lord Hobo Brewing

Retail General Manager - Lord Hobo Brewing Company

Evergreen Collective is responsible for a growing family of craft beverage brands, including Lone Pine Brewing and Lord Hobo Brewing. Our goal is to deliver innovative, high-quality craft beverages to passionate consumers, continually expanding our reach and fostering a sense of community around our brands. With strong roots in New England and rapid growth along the East Coast, we are dedicated to maintaining the unique identity of each brand within our collective.

Evergreen Collective is proud to be an equal opportunity employer. Our commitment to Diversity, Equity, Inclusion, and Belonging begins with the people we hire, and we are actively working to improve our organization and the craft brewing community every day.

The Retail General Manager is responsible for leading department‑level taproom operations and ensuring the efficient, profitable, and world‑class execution of all retail channels at Lord Hobo Brewing Company. This includes on‑site alcohol service, food service, merchandise sales, to‑go sales, online sales, and creating/promoting taproom events.

As a leader, the GM embodies the principles and promises of Lord Hobo, enabling their team to consistently deliver exceptional guest experiences while driving sustained growth in sales and profitability. Acting as a Brand Ambassador inside and outside the taproom, the GM represents the company by presenting a clean and welcoming taproom, and acquiring new guests through innovative and eye‑catching ways to share the Lord Hobo product with the broader community.

• Day‑to‑Day Operations:
  • Ensure world‑class service, ambience, and customer experience/satisfaction.
  • Oversee floor operation & assist staff during busiest hours as needed.
  • Manage full staff scheduling.
  • Inventory & ordering of beverage, coffee, non‑alcoholic drinks.
  • Daily cash handling, reporting, and drops with finance.
  • Repairs & maintenance – general cleanliness of taproom facilities; suggest/requests to support scaling.
  • Menu printing/digital updates.
  • Toast maintenance, & manage pricing metrics.
  • Creation and delegation of sidework, closing procedures, and operational efficiencies.
  • Communication to staff: specials, beer, reminders, etc.
  • Serve as a private event liaison as needed.
  • Manage customer escalations & customer service outreach.
  • Planning, communication, and organization for events and other revenue‑driving initiatives.
  • Attend weekly cross‑departmental meetings, communicate needs.
  • Online platform management & customer service response:
    Untappd, Google, Website.
  • Bi‑weekly timeclock & tip reporting.
• Retail Merchandise and Store:
  • Manage organization & display of products.
  • Take & report monthly inventories.
  • Maintain new products on the e‑commerce site and manage fulfillment of orders.
• Systems: Refine taproom operational systems & policies as needed with Director.
• Staff Management:
  • Directly manage and assist FOH staff & taproom management: policies, procedures, expectations, staff issues, and accountability.
  • Manage training: onboarding & continuous education.
  • Development: coach and mentor staff to improve skills, performance, and hospitality.
  • Lead and develop 2nd line managers, leads, and kitchen management.
• Administrative:
  • Onboarding paperwork and setup into systems.
  • Assist HR as needed with employee coaching, discipline, and reviews.
• Marketing:
  • Manage Woburn location Instagram.
  • Make marketing posters & digital board signage as needed.
• Revenue Generation:
  • Event initiative planning & execution with event team.
  • Weekly small batch beer planning.
  • Loyalty programs, sales incentive programs, etc.
• Budgets:
  • Manage FOH labor costs.
  • Creative ways to spend taproom budget on general improvements to space/product.
• Compliance:
  • One‑day license applications.
  • Annual license renewals.
  • Certifications.
• Compensation: Lord Hobo offers a comprehensive benefits package to support our employees, including medical, dental, vision, supplemental insurance, 401(k), generous paid time off, and, of course, plenty of free beer.
• Salary Range: $70,000 - $80,000.

Mid‑Senior level

Full‑time

Sales and Business Development