Business Development Representative
Listed on 2026-01-14
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Sales
Business Development, Sales Representative, Sales Development Rep/SDR, Sales Manager
Overview
Custom Truck One Source has changed the way the industry looks at specialized trucks and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers.
Business Development Representatives (“BDR”) are responsible for qualifying both inbound and outbound sales leads at the initial stages in the sales funnel. They must research potential clients, connect with, and educate prospects before handing them off to the closers of the sales team.
Responsibilities- 75 calls and/or emails per day
- Follow‑up on inbound marketing leads by identifying qualified opportunities with appropriate levels of information at the right time for interested prospects.
- Educate and develop prospects leading to hand‑off to sales teams
- Create target prospect lists and penetrate key accounts
- Cold call prospects generated by a variety of outside sources
- Answer incoming customer calls and send them in the correct direction
- Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle
- Develop a knowledge of the company’s product
- Monitor account creation to ensure that no duplicate accounts are created
- Work with a specified region to help grow sales
- Profile strategic accounts identifying key individuals, research and obtain business requirements, then presenting solutions to start the sales cycle
- Set appointments for Local Sales team when a lead reaches a qualified stage
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
- Excellent interpersonal and customer service skills.
- Excellent sales and negotiation skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem‑solving skills.
- Ability to function well in a high‑paced and at times stressful environment.
- Proficient with Microsoft Office Suite or related software.
- A positive attitude and willingness to maintain a professional demeanor with clients and team members is essential.
- Ability to work around common office equipment, supplies and environments.
- Oral expression and comprehension: ability to communicate information and ideas in speaking so others will understand; ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written comprehension and expression: ability to read and understand information and ideas presented in writing; ability to communicate information and ideas in writing so others will understand.
- Reasoning: ability to apply general rules to specific problems to produce answers that make sense; ability to tell when something is wrong or is likely to go wrong.
- Sitting: ability to sit or stand for long periods of time while performing duties.
- Lifting: ability to bend, stoop and lift up to 10 lbs.
- 401(k) with Employer Match
- Competitive Health Care
- Dental, Vision, and Life Insurance
- Paid Vacation, Sick and Holidays
- STD/ LTD
- Partner Discounts
- Investment in Employee Development
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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