Communications Specialist

Posted on March 4, 2026 (March 5, 2026) by Kelly La Freniere

Masonic Pathways is looking for a talented, compassionate, and hard‑working Communications Specialist that is eager to serve others. Our team members go above and beyond to serve the residents they care for. Everyday Michigan Masonic Home provides exciting opportunities to learn and grow!

The Communications Specialist is responsible individually, and in collaboration with others, for the development, coordination, and execution of internal and external communication strategies that support resident engagement, family communication, staff alignment, brand reputation, and community outreach.

This role manages social media, internal resident communications, newsletters, websites, public relation efforts, and community messaging consistent with the mission and values of the senior living organization.

• Develops and distributes resident newsletters, calendars, announcements, and community updates.
• Drafts communications regarding internal and external events.
• Maintains bulletin boards, digital signage, and resident communication platforms as appropriate.

• Creates, schedules, and publishes content across social media platforms.
• Captures resident life moments consistent with consent and HIPAA guidelines.
• Monitors engagement and responds professionally to comments and inquiries.

• Supports census growth initiatives and community visibility.
• Coordinates media outreach.
• Maintains and updates website content.
• Develops brochures, flyers, and promotional materials.
• Coordinates photography and videography projects.
• Promotes events, open houses, and community outreach initiatives.

• Helps to support employee recruitment efforts.

• A minimum of a bachelor’s degree required in Communications, Marketing, Public Relations, Journalism, Social Media, or related field with a minimum of two years of related work experience, or equivalent combination of education and experience.
• Competence in the use of desktop publishing programs, including Adobe Creative Suite and Microsoft Office products.
• Experience in senior living and healthcare environments preferred.
• Excellent written and oral communication skills.

Located in the friendly community of Alma, MI, Masonic Pathways Senior Living Services is a not‑for‑profit continuing care retirement community offering independent and assisted living, short‑stay rehabilitation, skilled nursing, and memory care services.

Michigan Masonic Home is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

Job Category: Marketing

Job Type: 8 Hour Shifts

Job Location: Alma, Michigan