Social Media Coordinator

Wilderness - Wisconsin Dells, WI, 511 E Adams St, Wisconsin Dells, Wisconsin, United States of America

Posted Thursday, December 11, 2025 at 6:00 AM

Wilderness Resort in Wisconsin Dells, Wisconsin is America's Largest Waterpark Resort! The Wilderness provides a fun, safe, and memorable experience to not only our guests but our employees as well! We are a family-owned resort that takes pride in ensuring guest satisfaction as well as treating our employees like family. We strive for excellence within our resort and hope to create a long-lasting positive influence on the employees that join on our team.

Join the Wilderness Family for a rewarding employment experience! #We Are Family

The Wilderness Resort is seeking hardworking, dependable, enthusiastic, customer service driven individuals to join our fast-paced team! Employees have access to great benefits, amenity usage, and so much more!

Social Media Coordinator works under the guidance of the Director of Marketing to ensure content aligns with the resort’s brand strategy, blending creative ideas with leadership direction to deliver consistent, high-quality execution. Collaboration with the onsite Marketing Team and cross-functional departments—including Events, Attractions, Food & Beverage, Retail, and Sales—is also key to sourcing stories, promotions, and visuals that bring the guest experience to life.

* This is position is on-site/in-office only*

ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Capture and produce engaging short-form video and photo content for Tik Tok, Instagram, Facebook, Linked In, and You Tube Shorts.
• Write captions and contribute to content calendars, ensuring timely scheduling and posting in alignment with brand cadence.
• Assist in forward planning of social media calendars across multiple business pages, each with its own branding and voice.
• Support on-site social media shoots, curate user-generated content, and maintain an organized digital asset library.
• Share influencer and PR-delivered content across brand channels, ensuring alignment with campaign timing and messaging.
• Maintain and grow Wilderness’s presence on Linked In by sharing PR features, employer brand content and professional updates that highlight the resort and its team.
• Monitor analytics, audience insights, and post-performance; prepare regular reports and recaps to guide content optimization.
• Pull daily reports of negative reviews across all business platforms and distribute them to Resort Managers for guest follow‑up.
• Answer guest reviews across all business platforms (Google, Trip Advisor, Facebook, etc.) in a timely, brand‑appropriate manner.
• Participate in rotating weekend social media shifts to monitor reviews, comments, and inbox messages, ensuring consistent guest engagement.
• Prepare a weekly social media performance report for use in Yield Meetings with Marketing and Operations leadership.
• Compile quarterly social media performance reports to document historical trends and support planning for the following year.
• Identify and recommend relevant trends, challenges, and sound/music clips to boost engagement.
• Collaborate with the Director of Marketing and cross‑functional teams to source stories, promotions, and visuals for amplification.
• Execute content direction provided by the Director of Marketing and adjust content strategy based on leadership feedback.
• Regularly present content recaps and recommendations to the Director of Marketing for approval before execution when appropriate.
• Monitor and respond to guest comments, messages, and tags in a timely, brand‑appropriate manner; elevate service‑related issues to Guest Services or management as needed.
• Provide basic graphic design support (resizing, cropping, updating branded templates).
• Support live social coverage of events, attractions, and seasonal promotions as needed.
• Ensure consistency in tone, style, and visual identity across all assigned platforms.

EDUCATION and/or

EXPERIENCE:

Associate’s or Bachelor’s degree in Marketing,…