Build and optimize Inku's paid acquisition engine across Meta, Linked In, and Google. Drive qualified pipeline through data-driven campaigns, search intent capture, and funnel optimization. Manage budgets intelligently (CPL, CAC, ROAS), experiment relentlessly with audiences and creative, and collaborate with Marketing & Sales to attract high-intent prospects.
Required:
2-4+ years B2B SaaS digital marketing, hands-on expertise with major ad platforms, GA4 fluency, proven ROI improvement. Bonus:
Hub Spot, SEO, CRO experience, Dutch language, startup background.
Location
Job Number
MKT-DIG-2025-01
City
Team
Growth Team
Country
Digital Marketing
Why This Role ExistsBrands are actively looking for alternatives to slow creative workflows, expensive agencies and generic AI tools that produce off-brand results. Your job is to make sure they find Inku first.
As Digital Marketing Specialist, you build the acquisition engine that fuels our growth. You turn data into decisions, campaigns into qualified pipeline, and search intent into sales conversations. You're not just running ads — you're shaping how Europe's top brands discover Inku.
Your MissionYou will:
- Own and optimise our paid acquisition across Meta, Linked In, Google and more.
- Capture high-intent search and position Inku as the category leader.
- Turn analytics into insights — and insights into action.
- Drive qualified traffic that actually converts, not vanity metrics.
- Work closely with our Marketing Manager to translate strategy into high-performing execution.
- Continuously experiment, iterate and scale what works.
Your work becomes the engine behind our growth.
What You'll Do- Own paid campaigns: Set up, optimise and scale performance across major platforms.
- Master search intent: SEO + SEA that ensure brands searching for solutions land on Inku.
- Manage budgets intelligently: Track CPL, CAC, ROAS and allocate spend where it matters.
- Optimise funnels: Improve conversion rates from first touch to booked meeting.
- Collaborate deeply: Work with Marketing & Sales to attract high-intent prospects.
- Experiment relentlessly: Creative, audiences, platforms, bidding — nothing is sacred.
- Stay ahead: Monitor competitors and bring fresh, innovative ideas to the table.
- 2–4+ years executing digital marketing in B2B SaaS or tech.
- Hands-on expertise with Linked In Ads, Meta Ads, Google Ads.
- Strong analytical mindset; fluent in GA4, dashboards, attribution and UTM tracking.
- Proven track record of improving ROI — not just generating impressions.
- Comfortable owning execution end-to-end with minimal oversight.
- Excellent communication skills in English (Dutch is a strong plus).
- Experience with Hub Spot, SEO or CRO is a bonus.
- Thrives in fast-moving startup environments — ambiguity doesn't scare you.
This isn't "set and forget" marketing. No generic ads. No blind spending. No chasing impressions for the sake of activity.
This is precision growth marketing—driving the right traffic, at the right time, with the right message, and proving impact with data.
If you're motivated by ownership, performance and experimentation, you'll excel here.
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