Automotive Service Marketing Manager

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The Flow Automotive marketing department is adding a Service Marketing Manager to our team. If you have deep knowledge of and years of experience in the automotive service business, are data-driven, results-oriented, organized, and comfortable turning analysis into action, this role is for you! Professionals who have held roles in service department management, high-performance service advisors, automotive service marketing, or similar occupations will find this a rewarding next career move.

The Service Marketing Manager works closely with regional Service Process Directors, General Managers, service department leaders, and brand-focused Account Managers to ensure service departments meet both revenue and retention goals. This role is responsible for analyzing performance weekly, identifying gaps and opportunities, strategizing, and executing marketing plans that improve customer pay revenue, retention, and overall service effectiveness.

This position is based on-site at our downtown Winston‑Salem corporate headquarters and is part of a collaborative, multi‑functional in‑house automotive marketing group. Periodic regional travel to Flow Automotive dealerships is required.

• Proactively and regularly engage with Service Process Directors, General Managers, Service Managers, and Marketing team members to directly address business needs
• Drive measurable improvements in service revenue, including customer pay repair orders, warranty pay, and internal pay
• Create and execute marketing strategies that improve service retention performance
• Contribute to the achievement of weekly, monthly, and regional service revenue goals
• Own and support marketing communications for the full customer lifecycle from initial service appointment through long‑term retention
• Ensure service marketing efforts are effective, compliant, consistent, and aligned with business goals

• Analyze store and regional performance to identify which customer segments require targeted messaging or intervention
• Develop and recommend data‑driven marketing plans when stores are underperforming against revenue or retention goals
• Execute service marketing campaigns from concept through launch, including defining tactics, timelines, and success metrics
• Work with vendors and internal digital team to adjust and optimize campaigns based on performance trends and changing store needs

• Monitor and analyze service performance on a weekly basis, including customer pay repair orders (CPRO), warranty pay, internal pay, and scheduled appointments
• Evaluate whether stores are on track to meet weekly and monthly revenue and retention goals
• Analyze manufacturer retention programs and ensure retention strategies are in place and performing as expected
• Prepare clear, actionable reporting for service leadership and internal stakeholders that highlights risks, opportunities, and recommended actions

• Support the full customer lifecycle from first service visit through repeat service and long‑term retention
• Ensure marketing efforts align with key lifecycle moments, including maintenance intervals, recall or warranty transitions, and retention opportunities
• Work to close gaps where retention or customer pay revenue may be at risk

• Collaborate with Service Directors, Service Managers, and manufacturers to align marketing efforts with operational goals
• Coordinate with internal design teams to develop email, print, and digital creative that aligns with brand standards and campaign objectives
• Partner with digital and social media teams to execute SEM, display, and social strategies across platforms such as Google, Facebook, Instagram, and You Tube
• Manage relationships with external vendors, ensuring timely execution, brand compliance, and strong performance

• 5+ years of experience in automotive service
• 2+ years of experience in marketing, with preferred experience in…