Senior Manager, Product Management

Hanes Brands (NYSE: HBI)

Hanes Brands makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States;
Bonds, which is setting new standards for design and sustainability;
Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

As a Product Management Senior Manager, you will be responsible for leading and overseeing the product management function within the company. You will drive the strategy, development, and successful launch of innovative products that meet customer needs and align with the company's business objectives. This role requires a strong combination of leadership, strategic thinking, and deep product management expertise. The ideal candidate will have a proven track record of successfully managing and growing a product portfolio, as well as the ability to collaborate effectively with cross‑functional teams.

• Offering strategy
• Responsible for product line planning and assortment strategies for the Growth Team
• Lead analysis to support Growth Team strategic decision‑making and go‑to‑market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
• Leads research activities, supports advertising campaigns, and major initiatives related to Hanes Men’s assortment
• Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape.
• Garment/product design and development
• Review/complete master style set‑up
• Provide briefs and frameworks which give clear product direction and information to development and design partners.
• Collaborate with Commercial Operations & Design C2C calendar and ensure adherence, track progress against key calendar milestones
• Sell to the customer
• Contribute to sampling, buyer ads, and seeding decisions
• Work as the lead with Sales on sell‑in, prepare collateral for key customer accounts
• Responsible for sales/customer presentations, both internally and externally to key retailers/partners.
• Plan production/produce the range
• Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
• Collaborates cross‑functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
• Key focus on product portfolio management, including new product concepts
• Inventory management, including SKU rationalization and style discontinuations
• Sell to the consumer
• Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
• Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines. Shares accountability for P&L results
• Drives analysis of wholesale pricing strategies and cost analysis
• Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
• Contributes to managing MAP
• Partners with sales, finance, supply chain to meet sales and profit goals for the business
• Manages analysis of E&O and style/sku count to maximize inventory and ROI

Bachelor’s degree in fashion and textile management, business administration, production management; or a related field. 7+ years relevant work experience in a related field.

Preferred Education/Experience 3+ years of experience in a supervisory role. Master’s degree preferred.

• 7+ years of merchandise planning, marketing, or retail management/direct to consumer experience
• Proven experience in product management or related roles, with a track record of successfully managing and growing a product portfolio.
• Proven track record of successfully…