Senior Manager - Strategy & Planning

Overview

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager – Strategy & Planning in Winston-Salem, NC.

We are seeking a highly analytical and strategically minded professional to join as Senior Manager – Strategy & Planning (Competitive Intelligence), responsible for developing and interpreting financial models that uncover key performance drivers and highlight the strategic objectives of competitor organizations. This role will blend deep financial acumen with broad macroeconomic analysis to contextualize market dynamics and competitive positioning. The ideal candidate will excel at managing relationships with cross‑functional stakeholders, translating complex insights into clear, actionable guidance for the Reynolds organization, and collaborating effectively across diverse teams.

Given the incomplete and often ambiguous nature of competitive data, this individual must be comfortable navigating uncertainty, applying sound judgment, and piecing together disparate information to produce rigorous, insight‑rich assessments that shape strategic decision‑making.

• Serve as the primary individual responsible for updating & maintaining competitor financial models based on intel gathered from primary & secondary sources
• Key stakeholder management across various internal teams to ensure alignment and maximize commercial impact of competitive intelligence
• Leverage presentation and interpersonal skills to translate financial modelling analysis into clear, actionable insights
• Support commercial forum agenda (e.g. CPM/P&E/DRM/SOP) by performing ad-hoc analysis & ensuring latest intel is disseminated clearly, timely and at the right level
• Update pre-reads & other decks for strategic forums and related exercises (e.g. wargaming)
• Monitor macroeconomic trends and disseminate clear views to internal audiences to better inform drivers of our consumer-centric business
• Serve the Competitive Intelligence & Analysis team as a key member by synthesizing external & internal information and disseminating the key findings to the team

• Bachelor’s degree in Accounting, Finance, Business Administration, or related area. CFA, MBA, CPA or other relevant financial credentials are preferred.
• 3+ years of experience in Financial Analysis, or related field.
• Strong commercial acumen with strategic and analytical thinking skills.
• Attention to detail and a high degree of accuracy.
• Ability to navigate through ambiguity and capacity for innovation
• Strong problem-solving and critical thinking skills
• Proficiency in Microsoft Excel.
• Ability to work under minimal supervision; must be a self-starter
• Ability to deliver against tight deadlines

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

Salary and Benefits Overview

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending…