Market Research Manager - Quantitative & Qualitative Insights

Kynetec is the global leader in agricultural and animal health market insights. We have a long history of market research expertise, specialising in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers.

Backed by a team of more than 850 market researchers, interviewers, data analysts, marketing scientists, research operation and data visualization specialists, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 28 major agriculture and animal health countries.

Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries.

Research Manager in Canada to lead the day-to-day delivery of low to medium complexity research projects, as well as key components of larger, more complex programmes.
The successful candidate will have experience with end to end research
. While quantitative research forms the core of the role, we are equally seeking someone confident in designing and moderating exploratory qualitative research — comfortable working with less structured discussion guides, probing deeply, and uncovering rich insights through interviews and small group discussions.

The successful candidate will bring enthusiasm for our core sectors, veterinary, pet ownership and animal healthcare, while thriving in a creative, positive and team-oriented environment. Exceptional organisational skills and a willingness to contribute to client presentations will be central to succeeding in this position.

• Assists in creating bids for proposals including designing RFPs and getting costs from operations (supplier management team or external suppliers) and estimating research hours
• Contributes to the development of new business by writing parts/sections of a proposal, with support from line manager/senior researchers
• Supports with pricing development for specific elements of projects, with supervision

• Project manager for smaller projects or parts of complex projects
• Delivers the projects of high quality and on delivery costs according to plan
• Alignment and collaboration with internal and external groups
• Handling of day-to-day issues of the project, with support from project lead/ line manager
• Works with a team/project lead to design studies, edit research tools, and plan analyses and reporting

• Oversees the data collection processes such as preparing study specifications for Internal Operations and/or external agencies, client reports, drafting questionnaires, survey development, quota monitoring, sample delivery, troubleshooting and testing
• Tests quality of data collection and sample screening instruments. Edit questionnaire/survey items
• Creates tables specification, reports populating, data analysis and reports

• Oversees the data collection processes such as preparing study specifications for Internal Operations and/or external agencies, client reports, drafting discussion guides, screener development, fieldwork management, troubleshooting and testing
• Designs briefing notes, reporting template for Kynetec colleagues and agencies
• Designs and drafts screeners and discussion guides, including exploratory and semi-structured formats
• Confidently moderates in-depth interviews and small group discussions with flexibility and strong probing skills
• Manages qualitative fieldwork, including agency briefing and troubleshooting
• Synthesizes interview material into structured themes, tensions, and strategic implications
• Integrates qualitative findings seamlessly with quantitative results to develop holistic insight narratives

• Supports in creating impactful reports with detailed and meaningful insights, starts using Think Storyline and info graphic methods
• Writes headlines/executive summary, makes suggestions to recommendations
• Contributes to brainstorming and storytelling sessions
• Creates and populates presentation charts
• Analyzes data and interrogate the…