Account Manager Birchwood MB

Why This Role at Birchwood Is Different:

At Birchwood
, marketing is a strategic driver ofgrowth, retention, and brand leadership.

As Manitoba’s largest automotive retailer
, Birchwood operates 24 dealerships, multiple collision centres, and credit solutions
all supported by a centralized, in-house marketing team. This role is designedfor someone who wants real ownership
, real budgets
, and realinfluence
—not just campaign coordination.

If you’re looking to challenge yourself beyond “digital-onlyexecution” and into full-funnel marketing strategy, planning, and performance management
, this role was built for you.

As an Account Manager
, you will act as the primary marketing partner for a portfolio of Birchwood dealerships. You’ll work directly with General Managers, and senior leadership
, helping translate business goals into integrated marketing plans that drive sales, service retention, and brand consistency.

You’ll own the planning, budgeting, execution, and performance analysis of dealership marketing—across digital,traditional, in-store, and experiential channels
—while leveraging the scaleand expertise of Birchwood’s centralized media team.

• Serve as the trusted marketing advisor and first point of contact for assigned dealerships
• Lead annualand monthly marketing planning
  , aligning dealership objectives withgroup strategy
• Recommendthe right channel mix, messaging approach, and investment strategy
  —notjust digital tactics

• Manageand track dealer advertising budgets
  , ensuring spend aligns with approved plans and delivers ROI
• Monitor performance across campaigns and channels, using data to optimize,adjust, and re-prioritize
• Developclear, actionable monthly performance reports tied to business outcomes—not vanity metrics

• Coordinatecampaigns across:
• Digitaladvertising (search, social, display, video)
• Websiteinitiatives and conversion optimization
• Emailand CRM-driven communications
• In-store,on-lot, and local market activations
• Brandand OEM-aligned initiatives
• Work closely with internal creative, digital, and analytics teams to ensure high-quality execution
• Analyze results, identify trends, and proactively bring new ideas and improvements forward
• Translatemanufacturer programs, inventory priorities, and local market conditionsinto compelling campaigns
• Balancemultiple dealerships while maintaining exceptional organization and attention to detail

• 1–5+years experience in marketing, account management, or client services
• Proven ability to manage multiple stakeholders, timelines, and budgets
• Experience across marketing strategy, execution, and reporting (not justcampaign deployment)
• Strong communication skills— confidently present recommendations and results
• Experience in automotive, retail, or multi-location brands is an asset (but not required)
• Post-secondary education in Marketing, Business, Communications, or related field

• Bepart of Manitoba’s largest and most progressive automotive group
• Workon real budgets and real strategy
  , not just task execution
• Collaborate with a high-calibre in-house fully resourced marketing team
• Exposure to senior leadership and dealership decision-makers
• Competitive compensation, benefits, and professional development
• Aculture built on integrity, accountability, and continuous improvement

For over 60 years, Birchwood has grown by doing business theright way—
honest, fair, loyal, and progressive
. We’re looking for marketing professionals who want to grow with us and help shape the future of automotive retail in Manitoba.

Apply today and don’t miss this opportunity to take the nextstep from “managing campaigns” to owning marketing outcomes
.

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods.

At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to:

To be discussed during interview process.