Digital Communications Specialist

If you love arts, culture, and community – and know how to translate that passion into powerful digital storytelling – we want to hear from you. We are seeking a full-time Digital Communications Specialist to help amplify our voice, elevate our brand, and engage audiences through thoughtful content and creative campaigns.

If you thrive at the intersection of creativity and strategy, and enjoy bringing performances, programs, and community initiatives to life, this could be the role for you.

The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance. Located in the heart of downtown Winnipeg, the RWB plays an integral role in the city’s vibrant arts community. Founded in 1939, the RWB holds the double distinction of being Canada’s premiere ballet company and the longest continuously operating ballet company in North America. In 1953, the Company received its royal title, the first granted under the reign of Queen Elizabeth II.

The RWB is a leader, renowned for classical ballet and for pushing the boundaries of dance, including through the prestigious RWB School and its Professional and Recreational divisions. A fully integrated company and school, the RWB builds on strengths, challenges conventions, inspires artists, moves audiences, and builds connections locally and globally that unite us all through the universal language of dance.

The Digital Communications Specialist creates compelling content across digital and print platforms, through social media, the website, and email campaigns. This role manages content development, digital campaigns, multimedia production, and analytics, and contributes to special events, tours, and community engagement initiatives. The Digital Communications Specialist plays a key part in promoting performances, programs, and initiatives, while supporting brand consistency and audience growth.

• Plan and facilitate monthly social media and email campaign meetings
• Monitor, analyze, and report on social media and campaign performance to inform strategy and improve results.
• Create, source, schedule, and maintain social media content in alignment with brand strategy.
• Serve as the primary contact for RWB social media channels, including content planning, writing, scheduling, publishing, and moderation.
• Organize and contribute to annual campaign planning meetings.
• Write and manage digital and traditional advertising content across multiple platforms.
• Work closely with Marketing team to coordinate multimedia advertising placements and ad development.
• Assist with the coordination of photo and video shoots from concept to completion, including permissions, estimates, contracts, and schedules.
• Work closely with the Marketing Team to oversee the photo and video approval process and maintain the RWB photo directory.
• Assist with photography, video production, and media or promotional requests as needed.
• Collaborate with the Creative Strategist to create engaging social media graphics, headers, and promotional videos.
• Assist with website content maintenance, including images, biographies, synopses, program notes, and event information.
• Maintain and coordinate digital listings and content on external websites.

• Support marketing needs related to fundraising, communications, special events, and public relations.
• Work closely with the Marketing team to plan and coordinate influencer events and assist with media calls, publicity activities, and events for performances and touring engagements.
• Act as a liaison with touring venues on digital content and community engagement initiatives.
• Participate in Front of House staffing for performances and events as required.

This role works primarily in an office environment using standard office and digital production equipment. Occasional hours during evenings and weekends to support performances, events, and meetings. The position requires flexibility, strong communication skills, and the ability to manage shifting priorities in a fast‑paced environment.

• Post‑secondary education in Creative Communications, Video…