Marketing Manager

Overview

We are looking to appoint a motivated and creative Marketing Manager to support the School's continued growth and its wider profile. This role will work closely with the Director of Communications, the Admissions Department and the School Leadership Team, and is central to developing and delivering marketing initiatives that engage both prospective and current families, as well as alumni and the wider communities.

This is a strategic and hands‑on role, joining a small but busy team and would suit someone who enjoys balancing operational and strategic tasks. This role suits someone who is imaginative, thoughtful and detail‑oriented, ensuring all marketing activities clearly communicate the school's values and character. The Independent Sector is going through significant change, understanding that environment and being able to translate this into clear, well‑articulated marketing communications will be essential.

This is not a conventional marketing role, and we are not a conventional school. We seek a professional who brings fresh perspective, intellectual rigour and the confidence to challenge assumptions, while remaining respectful of tradition and mindful of the school's distinguished heritage.

• Produce, develop and deliver the annual marketing plan in line with wider School Strategy, working with the Director of Communications and Senior Leadership Team.

• Develop and deliver admissions marketing campaigns (open days, prospectus, advertising, digital‑first recruitment activity);
• Develop and implement an effective UK and international pupil recruitment strategy, including the identification of potential new markets and relationships;
• Deliver high‑impact recruitment campaigns to drive admissions enquiries across three key areas.
• Shape messaging priorities and campaign calendars; agree key messages with the Director of Communications and the Senior Leadership Team;
• Produce high‑quality written content for publications, newsletters and campaign materials;
• Oversee major School and Old Etonian publications;
• Take responsibility for the School's digital advertising as required.

• Oversee the prospective parent journey and touchpoints (with key internal teams);
• Work with the Development Office on alumni engagement campaigns and fundraising efforts;
• Work with the Commercial Team on digital advertising and where possible co‑ordinated campaigns;
• Ensure campaigns reflect audience insight and data.

• Collaborate with the Communications Manager to ensure all campaigns are delivered effectively through digital platforms;
• Collaborate with the wider Communications Team to produce persuasive multimedia content.

• All employees of Eton College are also expected to:
• Develop a good understanding of safeguarding procedures, given all positions at Eton are classed as 'regulated activity';
• Demonstrate a commitment to safeguarding and promoting the welfare of children. This includes but is not limited to completing safeguarding training as required, complying with all safeguarding procedures and ensuring any safeguarding updates issued by the College are read and understood;
• Understand and comply with procedures and legislation relating to confidentiality;
• Display a commitment to and promotion of equality, diversity and inclusion.

• A degree or relevant professional marketing qualification;
• Proven experience in strategic marketing or marketing admissions;
• Demonstrable track record of developing and executing successful, multichannel marketing communication strategies;
• Digital competency:
  Excellent understanding of digital marketing and social media management, including content creation and advertising;
• Strong analytical skills with the ability to interpret data and report on campaign performance;
• Excellent copywriting and editorial skills;
• Experience using Canva, Adobe InDesign, Premiere Pro and Microsoft Office are key;
• Strategic thinker with the ability to prioritise audiences and messages;
• Strong project management skills, able to run multiple campaigns simultaneously.

• You have a warm, collaborative and positive…