Director Brand and Communications

Position: Director Brand Experience and Communications
Grow With Us – Join the Nature Fresh Farms Team!

Imagine breaking from tradition to ensure a brighter future for generations to come.  At  Nature Fresh Farms® , we’re committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family-owned company has pursued a simple yet profound goal:  to cultivate a kinder, healthier future . Today, we’re proud to be one of  North America’s largest vertically integrated leaders in greenhouse-grown produce . While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over. As we look to the future, we remain committed to:

Innovation and conservation
Reducing waste and promoting biodiversity
Creating a more sustainable, inclusive, and friendlier world for all

We are currently looking to fill a  full-time, permanent position  for a  Director, Brand Experience and Communications  in our Marketing department.

The  Director, Brand Experience & Communications  leads how Nature Fresh Farms’ story comes to life across every audience, channel, and experience. Reporting to the SVP, Products, Brand & Marketing, this role owns the downstream activation of the brand — translating strategy into integrated campaigns, communications, and experiences that build emotional connection and commercial impact.

This role oversees the annual marketing calendar and leads integrated planning across product launches, campaigns, communications, digital channels, events, and brand experiences. Working in close partnership with the VP, Product Strategy & Brand Architecture, the Director ensures that every brand expression — internally and externally — aligns with our purpose, design system, and growth priorities

What You’ll Do:

Integrated Marketing & Campaigns
Build and lead the annual integrated marketing calendar, aligning product launches, seasonal programs, and brand campaigns.

Develop 360° campaign strategies that drive awareness, engagement, and loyalty across retail, digital, and trade environments.

Oversee creative briefing, messaging, and cross-functional alignment between Product, Sales, Operations, and Finance.

Translate upstream brand and product strategies into compelling narratives that differentiate Nature Fresh in the market.

Manage the measurement and reporting of campaign performance, ensuring optimization for future programs.

Communications & PR
Lead all corporate, brand, and external communications strategy.

Serve as the brand voice guardian, ensuring consistent messaging and tone across all internal and external touchpoints.

Partner with the Senior Communications Manager on media relations, executive visibility, thought leadership, and crisis communication planning.

Reinforce corporate reputation through proactive storytelling that highlights innovation, sustainability, and partnership success.

Collaborate with HR and Internal Communications to align messaging that strengthens engagement and reinforces company culture.

Social, Digital & Content
Develop and lead Nature Fresh’s digital and social content strategy, ensuring cohesive storytelling across owned, earned, and paid channels.

Oversee content creation for web, email, social media, and trade communications, ensuring creative excellence and consistency.

Manage community engagement and influencer partnerships that reflect our Win by Challenging mindset.

Use analytics and insights to inform creative strategy, track performance, and enhance brand visibility.

Partner with Marketing Operations & Workflow Manager to ensure seamless coordination and prioritization of content and campaign deliverables.

Events & Experiences
Lead execution of trade shows, retail activations, consumer events, and experiential marketing initiatives.

Ensure brand storytelling and visual identity are cohesive across physical and digital environments.

Partner with HR and People Experience teams to enhance internal brand experiences, such as company events, culture programs, and leadership communications.

Manage agency and vendor partners to deliver on time, on budget, and on brand.

Leadership, Operations & Collaboration
Build, mentor, and lead a…