Market Development Lead

Overview

As a leading force in regional construction, Howard Shockey is committed to cultivating strong, strategic relationships that drive sustainable growth and align with the company’s long-term vision. With a focus on targeted geographic markets and high-value project sectors, this role is dedicated to identifying, developing, and maintaining connections with key decision makers to ensure a robust pipeline of qualified opportunities. Through proactive outreach, market intelligence, and disciplined pursuit management, the position directly supports Shockey’s volume and profitability objectives.

• Develops a program for effectively prospecting and establishing relationships of trust and confidence with owners, developers, engineers, architects, and local/state officials. Identifies, researches, and qualifies specific geographic sectors, product sectors and clients.
• Focuses on daily prospecting and visitation through predetermined and scheduled appointments, in addition to cold calling of prospects.
• Maintains a general knowledge of zoning and site plan permit applications and/or approvals.
• Serves as a representative for the company at select governmental, civic and association meetings, trade shows, and events.
• Updates CRM system on a continuous basis, including contacts and project leads.
• Reviews potential projects with supervisor to assure that they are within the company’s goals, interests, capabilities, and scheduling limitations. Provides a summary of financial return, risks, manpower and skills, and other facilities and resources required, through established go – no go analysis (tempered with subjective factors).
• Coordinates the response to clients and architects  requests for qualifications and proposals in a timely, accurate, and positive manner.
• Assists marketing team with the review of all proposal and presentation requirements for the satisfactory development and securing of new business. Assists in the review of specifications, drawings and estimates.
• Meets or exceeds those sales and initial profit goals established for the assigned market.
• Identifies key alliances with major subcontractors and suppliers.
• Identifies and seeks referrals of potential new employees.
• Presents Shockey to potential clients in introductory settings, project planning sessions, and interviews.
• Other duties may be assigned.

• Bachelor's degree (B.S. or B.A.) from a four-year college or university and five to ten years of experience in general business marketing and supervision, or acceptable combination of education and experience.

• This position requires a comprehensive knowledge of the capabilities and interests of the company being represented, sales technique practices, procedures, verbal presentation techniques, persuasion techniques, and a general knowledge of public relations, the ability to listen well, and to maintain a presentable appearance.
• This position requires a high degree of human relations skills, a strong work ethic with high self-motivation, and a willingness to travel. This position also requires that the individual work effectively and efficiently with limited direct supervision for extended periods of time.

As an equal opportunity employer, it is the policy of The Shockey Companies that employment practices shall not be influenced by an employee’s or applicant’s race, color, religion, sex (including pregnancy, childbirth or related medical conditions including lactation; gender identity, and sexual orientation), age (40 or older), disability, national origin, veteran status or genetic information (including family medical history).