Social Media Manager

Our marketing team is undergoing an exciting transformation — and we’re looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media – working closely with best-in-class agencies.

Here, you’ll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you’re driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance.

The Social Media Manager is a senior specialist role responsible for creating, implementing, evaluating, and continuously improving the end-to-end social media strategy for Micheldever Tyre Services, Protyre, and key tyre brands across all Group platforms (Linked In, Instagram, Facebook, X, Tik Tok, You Tube). Reporting to the Head of Digital Marketing, this role drives brand awareness, customer engagement, and advocacy to support significant social-influenced revenue.

The job holder procures and manages agency partners, acts as the internal SME for all things social media, and leverages extensive expertise to drive strategy, identify opportunities, and provide insights to marketing and operational teams. The role includes building business cases to realize new opportunities, driving brand awareness and consideration for Micheldever Tyre Services, Protyre, and house tyre brands (Falken, Dunlop, Sumitomo), and executing campaigns that increase traffic to both digital channels and physical stores.

The job holder owns the full social media life-cycle, from content planning and platform optimization to community management and performance reporting, and is accountable for delivering increased engagement, follower growth, and enhanced ROI across all platforms. They manage agency procurement, contracts, and performance, ensuring value is derived and ROI is rigorously evaluated.

The role maintains cutting-edge knowledge of social media trends within and beyond the automotive sector, drives brand visibility and consideration for MTS, Protyre, and house brands, and fosters a high-support, high-challenge team environment.

We’re looking for an innovative, data-driven Social Media Manager to take full ownership of our end-to-end social media strategy across multiple brands — including Micheldever Tyre Services, Protyre, and our house tyre brands (Falken, Dunlop, Sumitomo).

In this role, you’ll lead social strategy, content planning, paid social management, agency oversight, and performance optimization. You’ll combine creativity with commercial focus to drive brand awareness, online traffic, community engagement, and in-store impact across a multi‑brand, multi‑channel ecosystem.

• Create, Implement, and Continuously Improve End‑to‑End Social Media Strategy
• Lead and continuously improve the social media roadmap across organic content, paid social, influencer activity, and community management.
• Conduct regular strategy reviews using platform analytics, Sprout Social, and Google Analytics.
• Procure and Manage Agency Partners
• Lead procurement for social media agencies (content, creative, paid social, community management).
• Draft RFPs, assess proposals, negotiate performance‑based contracts, and hold partners to clear KPIs (e.g., CPE, EMV, conversion rate).
• Act as Internal SME and Stay Current with Trends
• Act as the company‑wide expert on social media, delivering training, writing playbooks, and guiding Brand Managers on best practice.
• Stay ahead of platform updates, trends, new formats, emerging technologies (e.g., AR, live shopping), and cross‑industry innovations.
• Leverage Expertise to Drive Strategy and Provide Insights
• Identify new opportunities across platforms, formats, and partnerships.
• Build robust business cases with ROI forecasts, resource needs, and risk assessments to secure investment in high‑potential initiatives.
• Drive Brand Awareness & Consideration for MTS, Protyre, and House Brands
• Drive visibility and brand preference for MTS, Protyre, and house brands through branded content series,…