Assistant Store Manager

Assistant Store Manager - 32 Hour Permanent Contract

Seasalt, Wimborne Minster, England, United Kingdom

Our story began in a small shop in Penzance in 1981 and we have grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business.

Assistant Store Managers are part of the Store Management team, helping to drive profitability, achieve KPI targets, support store operations and develop staff. This role is an excellent stepping stone in retail career development.

• Assist the Store Manager in creating a service culture that puts the customer at the heart of everything.
• Enable the store team to recommend additional services and drive omni‑channel selling.
• Support recruiting and build a diverse, passionate team.
• Drive store sales, profitability and KPI achievement.
• Coaches and develops the store team through regular one‑to‑one sessions and development plans.
• Communicate store performance to the team and stakeholders; provide feedback and highlight risks and opportunities.
• Implement visual merchandising, window standards and product information to maximise commercial opportunities.
• Manage stock, loss prevention, escalation reporting, health, safety, GDPR, cash handling and key‑holder responsibilities.
• Act as key‑holder and run the store when required.

• Previous experience leading a team at supervisor level or above, preferably in retail.
• Strong retail skills, product knowledge and commercial awareness.
• Excellent communicator who builds a culture of trust.
• Proactive problem‑solving and innovative thinking.

• Salary of £22,800.
• 34 days paid annual leave, increasing with length of service.
• Uniform allowance.
• 50 % employee discount.
• Health Cash Plan and virtual GP service.
• Employee Assistance Programme with 24/7 mental health support.
• Flexible benefits scheme.
• Enhanced family leave policies.
• Pension Scheme with 7 % employer contributions.
• Life assurance programme.
• Learning and Development opportunities.
• Paid volunteering (2 days per year).
• Employee networks and inclusion focus.
• Discounts on retailers and gym memberships.

• Mid‑Senior level

• Contract – Permanent (32 hours per week)

• Sales and Business Development
• Retail Apparel and Fashion

We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. We invite a diverse range of candidates to apply. We aim to work flexibly where possible and value a range of perspectives. Please let us know if you require adjustments to our recruitment process.

Please note:

we are unable to accept CVs and applications over email.

To apply , send your application through our online portal.
For any questions, contact .

Close date – 22nd January 2026.

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