Product Marketing Manager, Resident

Description

Vantaca just achieved unicorn status with a $1.25B valuation, so it’s safe to say we’re past the “scrappy startup phase.” We’re not just building a successful company – we’re building the category‑defining platform that will transform how an entire industry operates.

• Growing 100% year-over-year
• Our AI product (HOAi) went from $0 to millions in months
• Backed by Cove Hill Partners and JMI Private Equity
• 6M+ doors on our platform, displacing legacy systems

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way.

We are customer‑centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here.

The Product Marketing Manager (Resident Experience) is responsible for shaping how millions of residents experience their Vantaca‑powered communities.

This role is built for a consumer marketer eone who obsesses over clarity, tone, trust, and moments that matter. While Vantaca is a B2B platform, this role exists to ensure our products feel intuitive, human, and modern to the homeowners and board members who use them every day.

You will be the internal champion for residents — translating complex systems, policies, and workflows into experiences that feel simple, fair, and easy. The ideal candidate brings experience from consumer brands or D2C companies and is excited to apply those instincts inside a SaaS platform that touches real people in real communities.

• The resident‑facing narrative across Vantaca products
• How residents understand, trust, and engage with Vantaca‑powered experiences
• Messaging, education, and communication for resident‑facing features and moments
• The voice of the resident inside product, marketing, and GTM conversations
• Raising the bar for what “good” looks like in resident experience

• Resident adoption, engagement, and self‑service success
• Reduced confusion, friction, and support burden across resident interactions
• Strong qualitative feedback around clarity, ease, and trust
• Improved customer retention driven by better resident experiences

• Craft clear, empathetic, plain‑language messaging for residents across in‑app experiences, emails, onboarding, and web content.
• Translate complex rules, processes, and financial concepts into language residents actually understand.
• Define resident personas, mental models, and journeys to guide product and communication decisions.

• Work hand‑in‑hand with Product, UX, and Engineering to shape resident‑facing flows and moments.
• Influence product decisions by advocating for simplicity, clarity, and emotional outcomes.
• Ensure resident‑facing launches feel thoughtful, intentional, and consumer‑grade — not enterprise.

• Create and guide the development of resident‑facing content such as walkthroughs, tooltips, videos, FAQs, and help experiences.
• Partner with creative teams to deliver modern, high‑quality assets that feel appropriate for a broad consumer audience.
• Set standards for tone, voice, and accessibility across all resident communications.

• Act as the internal voice of the resident in roadmap, launch, and GTM discussions.
• Educate internal teams on resident behaviors, expectations, and friction points.
• Help Sales and Customer Success articulate why resident experience is a competitive advantage for Vantaca customers.

• Leverage behavioral data, qualitative feedback, and usability insights to continuously refine resident experiences.
• Stay close to consumer experience trends, patterns, and best practices — and bring those ideas into the product.
• Identify moments where small changes in language or flow can have outsized impact.

• 3+ years of experience…