Marketing Platform Strategy & Transformation Vice President – Business Banking Marketing

Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Transformation team is dedicated to empowering marketers by optimizing technology, streamlining workflows, and fostering a culture of innovation and continuous learning.

We drive strategic initiatives that leverage advanced solutions, including GenAI, to enhance productivity, efficiency, and campaign effectiveness.

As a Marketing Platform Strategy & Transformation Vice President within the Business Banking Marketing Transformation team, you will oversee the rollout, configuration, and ongoing management of the centralized  campaign management board. You will drive the development and maintenance of boards, templates, automations, and best practices, while serving as the subject matter expert for the platform. You will also be responsible for helping identify and implement solutions for Marketing process improvements, establishing proactive feedback channels and ensuring alignment with broader business objectives through effective representation and communication.

• Lead the rollout, configuration, and ongoing management of the centralized  campaign management board, including the development and maintenance of templates, automations, and best practices.
• Establish and maintain proactive feedback channels with Marketing teams to identify and implement opportunities for process improvement, increased efficiency, and enhanced campaign outcomes.
• Act as the  subject matter expert, supporting new board creations, managing escalations, and addressing enhancement and support requests. Deliver training and guidance to users as needed.
• Stay current on  product updates, new features, and industry best practices. Proactively recommend and implement relevant enhancements to maximize platform value.
• Build relationships to understand pain points, gather requirements, and drive solutions, leading teams through change and challenging the status quo.
• Champion business and culture transformation with consistency, integrity, and humility.
• Operate effectively in a highly matrixed organization, influencing and communicating across all management levels.

• Bachelor’s degree required; advanced degree preferred in Marketing, Communications, Business, or related disciplines.
• Minimum of 5 years in Marketing operations, campaign management, or platform leadership roles.
• Experience with  or similar campaign/project management platforms.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.
• Demonstrated ability to anticipate and mitigate risk.
• Proficiency in Microsoft Excel, PowerPoint, and workflow automation tools.

• Existing knowledge and experience in using JPMC’s Marketing tools and platforms.
• Strong project management, process optimization, and stakeholder management skills.
• Experience driving platform enhancements and managing cross-functional feedback loops.
• Excellent communication, leadership, and change management abilities.
• Strategic thinker with a results-driven approach and passion for innovation.