Digital Content Producer AVP

Digital Content Producer AVP at Barclays Bank US

Barclays is seeking an experienced Digital Content Producer AVP, to join our team and help create, edit, and publish web content using AEM Sites templates and components. You will collaborate with designers, developers, and project managers to deliver web experiences on time and to specification by applying metadata, tagging, and version control best practices to ensure content accuracy and discoverability. You will also work within established governance and workflow processes for content publishing and support testing and quality assurance for content updates prior to publication.

• AEM Sites authoring
• Familiarity with Figma for design & wireframes and AEM Assets (DAM) for managing digital assets
• Content management systems (CMS) such as Word Press, or Drupal
• Understanding of web publishing best practices, accessibility, and SEO fundamentals

• Excellent written and verbal communication skills
• Advanced knowledge of Power Point
• Efficiently build and maintain high-quality digital experiences with attention to detail and brand consistency
• Comfortable working within structured enterprise workflows

This role is located in Wilmington, DE.

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.

• Development and implementation of digital marketing strategies that align with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that…