Director Account Acquisition Strategy

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At Card Works, we aim to help people connect with possibility and opportunity using our financial servicing expertise. Building meaningful, long‑term relationships with consumers, our employees, and our clients is what matters most.

Card Works, Inc. is a diversified consumer finance service provider and parent company of Card Works Servicing, LLC, Merrick Bank and Carson Smithfield, LLC. Card Works Servicing, LLC provides end‑to‑end operational servicing functions for credit cards, secured cards, and installment loans. We service consumer and small‑business loans across the credit spectrum and offer backup servicing and due diligence services to capital providers and trustees.

Merrick Bank is an FDIC‑insured Utah Industrial Loan Bank that operates three main business lines: credit cards, recreational lending, and merchant services. Carson Smithfield, LLC provides a variety of post‑charge‑off debt recovery services, including digital self‑service, IVR, live agent, and external agency management.

• Manage the day‑to‑day relationship with key external partners.
• Support the strategy and execution of digital acquisition initiatives for one of Merrick Bank’s largest business lines.
• Design and implement innovative acquisition strategies in collaboration with cross‑functional teams.
• Use Python and SQL to manipulate large, complex datasets to uncover insights, identify optimization opportunities, and inform strategic decisions.
• Query data to monitor new account profiles, analyze vintage performance and evaluate test results to understand risk and profitability dynamics.
• Enhance existing performance monitoring and reporting capabilities.
• Ensure timely, accurate, and compliant execution of monthly campaigns and targeting model deployments.
• Lead vendor management and process & control activities for the program.

• Responsible for complying with all of the Bank’s internal control policies and procedures.
• Responsible for understanding and complying with all laws and regulations to which the Bank is subject.
• Responsible for communicating problems in operations, noncompliance with the code of conduct, noncompliance with laws and regulations, policy violations, or illegal acts.

• Bachelor’s degree in a quantitative or analytical field (e.g., Economics, Finance, Engineering, Mathematics, MIS) is required.
• Master’s degree is preferred.
• 5+ years of experience in a related field; credit card or other consumer lending experience is required.

• Proficient in SQL, Python, and Snowflake for data analysis.
• Strong understanding of targeting, risk, and profitability models; knowledge of performance optimization and customer selection dynamics.
• Proven ability to solve ambiguous, complex business problems independently.
• Excellent communication and interpersonal skills; able to build strong cross‑functional relationships.
• Self‑starter with an entrepreneurial mindset and ability to manage multiple initiatives and priorities.
• Strong attention to detail and project management skills.
• Experience using Power BI, Jira and Confluence.

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

This classification requires heightened security awareness to safeguard the Bank's data, including customer non‑public personal information. This security level means that the job includes exposure to all categories of Bank data, including customer non‑public personal information.

The above statements reflect the general information considered necessary to describe the principal functions of the job and should not be considered as a detailed description of all work requirements that may be inherent to…