North America Senior Marketing Specialist; Tyvek Garments
Listed on 2026-03-02
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Education / Teaching
Digital Marketing, Sales Marketing
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The DuPont™ Personal Protection Tyvek® Garments business is the market leader in chemical protective clothing, serving diverse applications in the industrial, life-sciences, and emergency response segments, with a mission to provide professional workers with trusted personal protection, enabling them to safely accomplish any task from the mundane to the extraordinary. This mission is achieved through producing differentiated finished garments with category-leading brands such as Tyvek®, Tychem®, and Pro Shield®, a broad distribution network and field support, and customer-driven innovation.
The strategic focus for the Tyvek® Garments business is growth via product and service innovation and commercial excellence.
The primary role of the Tyvek® Garments North America Senior Marketing Specialist is to lead and execute high-impact sales and marketing initiatives that drive growth and strengthen our market position. This individual will serve as the project leader for regional sales plays and integrated campaigns, develop marketing insights, and oversee business reporting and point-of-sale data collection and analysis to enhance our market model.
The Senior Marketing Specialist will also have channel marketing responsibility for a portfolio of strategic distributors and design and deliver internal training for sales and marketing teams. Success in this role requires strong cross-functional collaboration, proactive project management, and the ability to translate data and insights into actionable strategies. This position offers the opportunity to gain deep expertise in the Tyvek® Garments business, contribute to our go-to-market strategy, and play a pivotal role in advancing our commercial excellence agenda.
Home‑based role. Richmond, VA or Wilmington, DE metro area preferred; open to remote candidates across the U.S. or Canada.
Candidates must be willing to work primarily on an Eastern Time (ET) schedule.
Reporting Manager :North America Marketing Manager, DuPont Personal Protection – Tyvek® Garments
Travel: 10%
Position Duties:Sales Play Leadership & Challenger Marketing Insights
- Serve as project leader for North America sales play campaigns – own planning, campaign development cadences, enablement assets, and internal training from kickoff through post‑mortem.
- Develop marketing insights that reframe customer dilemmas (safety, compliance, multi‑threat protection, contamination control, sustainability) and lead to a DuPont solution; translate insights into sales narratives, talk tracks, and objection‑handling sheets.
- Partner cross‑functionally to convert insights into multi‑channel content (web, SafeSPEC™, email, events, webinars).
- Conduct internal and external subject matter expert interviews to assist in development of marketing insights.
- Stay current on the regional competitive landscape (product claims, pricing signals, distribution motions, sustainability positioning).
Point‑of‑Sale (POS) Data Capture & Market Model
- Define and run POS collection processes with distributor accounts; harmonize formats, cadence, and validation rules to improve market model fidelity.
- Analyze POS to produce actionable SKU/segment insights (mix, frequency, velocity), detect share shifts, and recommend targeted actions in sales plays and other campaigns.
- Work with Sales Team to enhance the quality and quantity of our POS data from distributors.
- Maintain business dashboard in Power BI for cross‑functional team.
- Oversee all rebate processes and provide business support to rebate coordinator.
- Provide monthly commission reports and approve invoices.
- Calculate, review, and facilitate year‑end rebate values with sales team.
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