Parts Counter Associate

Posted Thursday, January 15, 2026 at 5:00 AM

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team!

We provide our employees with the following tools and resources to be successful:

• Training
• Tuition assistance
• Employee stock purchase plan
• Outstanding benefits package (Medical, Dental and Vision, plus much more!)
• 401(k) with match
• Competitive wages
• Paid time off
• 10 paid holidays

Alta Equipment Company is seeking a full-time Parts Counter Associate for our Williamsburg, MI Ginop Sales branch.

• Process parts purchases and sales
• Actively sell parts
• Ensure Part Margins are meeting Alta Policies.
• Ensure customer satisfaction, including internal customers
• Effectively and efficiently work with the Shipping and Receiving of parts.
• Maintain department order and cleanliness
• Assist in physical inventory counts
• Incorporate Alta's Guiding Principles into daily activities
• Perform other duties as assigned
• Consistent, regular, and reliable attendance including being ready for work at the designated start time- (dayshift with rotating Saturday coverage).

• A minimum of one year of previous heavy equipment, auto or truck parts counter experience desired
• High school diploma/GED
• Basic mechanical understanding and the ability to identify by sight and by name the parts of an industry related piece of equipment
• Excellent communication skills and professionalism is required
• Knowledge and understanding between mark-up and gross margin
• Equipment operation:
  Forklifts and hydraulic hose making is preferred
• Language Skills - Basic:
  Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees of the organization.
• Mathematical Skills - Basic:
  Ability to add and subtract two-digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance.
• Reasoning Ability - Basic:
  Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

• Physical/Sensory Functions:
  Regularly will use hands, talk/hear;
  Frequently will sit;
  Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl.
• Vision:
  To see both close and at a distance, depth perception, ability to adjust focus and see color
• Lift and/or Move Functions:
  Frequently will lift up to 25 pounds;
  Occasionally will lift 26 to 100+ pounds
• Work Environment:
  Occasionally will work near moving mechanical parts

Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles:
Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.

So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.

At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering…