Email Marketing Specialist

Position Title: Email Marketing Specialist
Location: Hybrid In Cleveland OH - flexible
Role: Contract to Hire
Rate: Open - (benefits included, PTO not included)
Candidates: US Citizens or Green Card Holders only (no C2C or Visa)
Start Date: January 2026

Seeking a skilled and detail-oriented Email Marketing Specialist with hands-on experience in Microsoft Dynamics 365 Real-Time Marketing . The role focuses on creating and optimizing email campaigns, customer journeys, and automation strategies. Ideal candidates will demonstrate strong technical execution in email design, data-driven optimization, and journey orchestration within the Dynamics 365 ecosystem.

Key Responsibilities
Email Marketing Execution:

• Design responsive, branded email templates using approved layouts and guidelines.

• Implement personalization and dynamic content to drive engagement.

• Conduct A/B testing on subject lines, content, and calls to action.

• Ensure deliverability, compliance, and adherence to GDPR and CAN-SPAM standards.
Journey Design & Automation:

• Build and manage real-time customer journeys using triggers, segments, and rules.

• Partner with CRM Operations to define journey objectives and conversion metrics.

• Test journey logic, flow, and timing to ensure seamless user experiences.

• Monitor campaign performance and recommend optimizations based on analytics.
Collaboration & Strategy:

• Work closely with CRM Operations and cross-functional teams to align marketing initiatives.

• Stay current with Dynamics 365 features, marketing automation trends, and compliance updates.

Required Qualifications

• 3+ years of experience in digital marketing, focusing on email marketing and automation.

• 2+ years of hands-on experience with Microsoft Dynamics 365 Marketing (Real-Time Marketing preferred).

• Strong knowledge of marketing automation, personalization, and segmentation strategies.

• Proficiency with A/B testing and campaign optimization.

• Excellent written communication and project management skills.

Preferred Qualifications
• Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate.

• Familiarity with data privacy and compliance standards (GDPR, CAN-SPAM).

• Experience with other marketing automation tools such as Hub Spot or Marketo.