Communications Specialist

Department

Marketing

Communications Specialist

Digital Marketing Manager

Nuvative is a fast-growing innovative technology company impacting employees through continuing education and guidance. As an employer of choice, we provide our employees with a culture of kindness, fairness, self-development, contribution, collaboration, diversity, innovation, and fun.

We provide our customers with the opportunity to secure the cash they need, quickly and securely online through our subsidiary, Net Pay Advance, Inc. Our suite of online lending solutions features payday loans, installment loans, and line of credit.

The Communications Specialist is responsible for leading customer communication strategies across email, SMS, and other channels to deliver timely, relevant, and action-driven messaging. This role manages large-scale, high-volume communications to a diverse customer base, ensuring messages are personalized, compliant, and aligned with business objectives. The ideal candidate is incredibly detail-oriented, data-driven, and experienced in audience segmentation, A/B testing, and performance analysis within a regulated environment.

• Develop and execute comprehensive communication strategies for both transactional and marketing messages, including payment reminders, approval notifications, account updates, debit card prompts, and reloan promotions
• Ensure communications are delivered through the appropriate channel (email, SMS, or print) and at optimal times to maximize engagement and response
• Manage customer audience segmentation to deliver targeted, personalized messaging based on customer behavior, lifecycle stage, and business objectives
• Utilize dynamic content and personalization techniques to improve relevance and conversion rates
• Plan and execute A/B tests to optimize subject lines, messaging, timing, and calls to action
• Monitor and analyze performance metrics for high-volume communications, including open rates, click-through rates, conversions, and opt-out rates
• Forecast return customer originations and provide insights and recommendations to support growth initiatives
• Collaborate closely with the Marketing Coordinator to create clear, compelling, and conversion-focused email and SMS
• Partner with Operations, Compliance, Paid Media, and Technology teams to ensure communications meet operational needs, technical requirements, and regulatory standards
• Support daily communication sends, including high-volume transactional messaging
• Ensure all communications adhere to brand voice, tone, and style guidelines
• Maintain compliance with applicable federal, state, and internal regulatory requirements for consumer communications
• Support documentation and review processes as required in a regulated financial services environment

• Experience in communications, marketing, or a related field; financial services or short-term lending experience preferred
• Strong attention to detail and exceptional organizational skills
• Proficiency with email and SMS marketing platforms such as Mailchimp or similar tools
• Excellent editing and copywriting skills, with the ability to craft clear, persuasive messages that drive customer action
• Strong analytical skills, including experience with forecasting, performance reporting, or predictive modeling
• Ability to collaborate effectively across multiple teams and stakeholders
• Fluency in Spanish is a plus
• Strong knowledge of email, SMS, and print marketing best practices, including deliverability, list hygiene, subject line optimization, and responsive design
• Ability to clearly define campaign requirements that support engagement and conversion goals
• Experience ensuring tone, disclosures, and messaging are appropriate for both transactional and promotional communications
• Hands‑on experience with segmentation, personalization, and dynamic content strategies

At Nuvative, you’ll find an environment where our team is the core of what we do, and good work is rewarded, and growth is valued. Nuvative offers competitive wages to qualified individuals and the opportunity to grow professionally and personally through…