Marketing Director

Responsibilities

• Category & Positioning leadership
• Craft persona-driven positioning
• Voice to enhance keycentrix visibility and credibility
• Articulate a clear differentiated positioning across segments
• Storytelling and Thought leadership
• Translate product capabilities into customer centric stories
• Represent in pharmacy ecosystem conferences, thought leadership events etc.
• GTM Strategy & Execution

• 8+ years of successful experience in multi-channel marketing, program leadership, and measurable results delivery — ideally within healthcare, pharmacy operations, SaaS, or related technology markets.
• Expert skills in implementing and working with communication automations, the latest marketing trends and technologies, and managing integrated multi-tiered marketing efforts
• Proven ability to be an innovative, creative, proactive and self-directed team player who works in a fast-paced environment and meets deadlines
• In-depth knowledge in effective use of social media platforms, earned advertising, analytics, tag management, ad management, a variety of CMS, Adobe Creative Suite, and Microsoft Office. Wordpress experience also preferred.
• Excellent written, verbal and visual communication skills including ability to compose and curate content, design graphics, write and edit compelling stories, draft statements of work, develop RFPs, manage bids, place media
• Ability to communicate effectively; both oral and written
• Able to work with diverse groups of people with a service-oriented approach
• Ability to simultaneously manage multiple priorities/projects

• Pharmacist with demonstrated marketing or industry engagement experience, or MBA with a concentration in marketing, healthcare, or product commercialization preferred.