Principal Go-To-Market Specialist, AI​/ML, AWS

Principal Go-To-Market Specialist, AI/ML, AWS

Job  | Amazon Web Services Singapore Private Limited

Are you a customer-obsessed builder with a passion for helping customers achieve their full potential through AI? Do you have the business savvy, technical background, and sales skills necessary to drive adoption of AI technologies? Do you love building new strategic and data-driven businesses? Join the Worldwide Specialist Organization (WWSO) AI team as a GTM Specialist in the AI Domain for South East Asia (ASEAN)!

The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS), which is responsible for driving revenue, adoption, and growth from the largest and fastest growing small‑ and mid‑market accounts to enterprise‑level customers including public sector. We work backwards from our customer’s most complex and business critical problems to build and execute go‑to‑market plans that turn AWS ideas into multi‑billion‑dollar businesses.

WWSO teams include business development, specialist and technical solutions architecture. As part of WWSO, you’ll provide expertise across the entire life cycle of an AWS customer initiative, from developing ideas for new services to accelerating the adoption of established businesses. We pride ourselves on thinking big, delivering results for our customers, and working across AWS as #One Team.

In this role, you will help customers in ASEAN leverage Amazon Bedrock, Amazon Sage Maker, and other AWS AI services to transform their businesses. You will work with enterprise customers across industries to identify use cases, develop scalable adoption patterns, and drive the growth of AWS’s AI business in ASEAN.

• Own the GTM strategy and execution for the AI Domain in ASEAN, collaborating with Sales, Partners, Marketing, and other Specialists
• Leverage your expertise in AI and Machine Learning to understand customer problems and enable field teams to solve them
• Drive adoption of AWS AI services by identifying use cases and converting them into scalable repeatable motions
• Lead cross‑functional initiatives to expand markets, develop programs, and identify new opportunities
• Develop and execute goals to drive long‑term growth while meeting revenue and non‑revenue KPIs
• Bring customer data and market signals back to Worldwide teams to inform product priorities
• Deliver monthly/quarterly business reviews and operational planning documents
• Drive scale through external partners and cross‑functional collaboration across Sales, Solution Architecture, Marketing, Partners, and Training

As an AI GTM Specialist in ASEAN, your days are dynamic and customer‑focused. You might start your morning reviewing customer engagement data and preparing for a strategic meeting with a financial services client exploring Amazon Bedrock for document processing automation. Mid‑morning, you collaborate with Solution Architects and account teams to design a proof‑of‑concept for a manufacturing customer interested in using Sage Maker for predictive maintenance.

Afternoons often involve cross‑functional collaboration—working with Marketing on an upcoming AI workshop, partnering with the Partner team to enable system integrators on AWS AI services, or joining customer calls to discuss use cases and technical requirements. You regularly analyze market trends and customer feedback to identify patterns that inform both your regional GTM strategy and product team priorities.

You also dedicate time to enablement activities—creating reusable assets, delivering internal training sessions, and mentoring field teams on AI positioning. Your week includes business reviews where you track progress against goals, share customer insights, and adjust strategies based on what’s working in the market. The role requires balancing strategic thinking with hands‑on customer engagement, all while building the foundation for long‑term AI adoption across ASEAN.

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is…