PPC Specialist

Do you love writing and designing compelling ads and landing pages that convert?

Are you proven at building PPC strategies, launching campaigns, testing ideas, and continuously improving results … not just talking about performance, but driving it?

Are you both strategic and hands‑on… someone who doesn’t just plan campaigns, but builds, optimizes, and owns them from start to finish?

If you’re a proven PPC expert who thrives on accountability, experimentation, and measurable outcomes, we’d love to meet you.
We’re looking for a PPC Specialist to serve as Anchor Wave’s expert for Pay‑Per-Click advertising, with a primary focus on Google Ads. This role owns the strategy, implementation, optimization, and evolution of our PPC service offering for local small‑to‑midsize businesses.

This is not a junior or purely tactical role. The PPC Specialist is empowered to make strategic decisions, challenge assumptions, propose new approaches, and continuously refine how we deliver paid advertising services. While Anchor Wave has standards and proven processes, results and consistency are what matter most.

You will work closely with Client Success Coordinators (CSCs), empowering them with insights, strategy recommendations, and performance explanations so they can confidently communicate results and next steps to clients. You are accountable for campaign implementation, performance, innovation within the PPC service, and driving measurable outcomes for our clients.

At Anchor Wave, our mission is simple: help local businesses win.

We do this through digital marketing services including PPC, Social Ads, Websites, SEO, Social Posting, Local SEO, and Review Management. When local businesses succeed, communities grow stronger.

We don’t operate like a typical agency. We act as digital marketing consultants and true extensions of our clients’ teams. We take the time to understand their goals, challenges, and audiences, then build strategies designed to drive meaningful, measurable results.

Our culture is built on authenticity, balanced growth, positive impact, and fun. We are a remote‑first organization, but we intentionally foster real human connection. We host in‑person meetings and events in Tucson, and this role may occasionally require attending local team gatherings to support collaboration and growth.

• Own the strategy, setup, execution, and ongoing optimization of Google Ads campaigns for 20+ client accounts
• Set up and manage Google Ads accounts from the ground up, including account structure, conversion tracking, integrations with analytics and CRM systems
• Build and launch search, display, remarketing, and performance‑focused campaigns aligned with client goals
• Conduct comprehensive keyword research to identify high‑intent, cost‑effective opportunities
• Write compelling, conversion‑focused ad copy and create variations for ongoing testing
• Design, build, optimize, and iterate on landing pages with a strong focus on conversion performance.
• Apply conversion‑focused design principles to layouts, visuals, messaging, and calls‑to‑action
• Monitor and optimize campaigns on an ongoing basis by:
  • Adding and removing keywords
  • Managing match types and negative keywords
  • Adjusting bids, budgets, and targeting
  • Improving Quality Scores, efficiency, and ROI
• Execute A/B tests across ad copy, landing pages, and campaign structures to continuously improve performance
• Analyze performance data to identify trends, insights, and optimization opportunities
• Determine and recommend appropriate monthly ad spend ranges based on audience, goals, and campaign strategy (typical budgets range from $500–$10,000/month)
• Prepare clear, accurate monthly performance summaries and insights for internal teams
• Support and empower Client Success Coordinators by:
  • Providing performance insights and strategic recommendations
  • Proposing new ideas, tests, and optimization opportunities
  • Helping translate technical results into clear client‑facing narratives
• Respond to Head of Creative requests for strategy changes, insights, and campaign updates in a timely manner
• Stay current with Google Ads updates, PPC best practices, and…