Content Specialist

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

You’ll be the day-to-day creator behind Genesis Health Clubs’ member-facing content—writing, building, and shipping emails, social posts, and light landing-page content that’s on-brand, timely, and effective. You’ll partner closely with design, video, CRM/Lifecycle, and field marketing to keep our calendars full and our campaigns performing.

• Email & SMS
• Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM.
• Support lifecycle programs (onboarding, win-backs, referrals) with variants for A/B testing.

• Social Media
• Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly.
• Keep a living content calendar; partner with club teams to source stories and UGC.

• Creative Production
• In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers/video on larger needs.

• In-Club & Event Support
• Package copy for flyers, door hangers, and screens; help cover grand openings and community events.

• Publishing & Governance
• Maintain voice/tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends.

• Reporting
• Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint.

• Consistent, on-brand email and social cadence that supports promotions, openings, and member communications.
• Measurable improvement in engagement and conversion from creative/testing iterations.
• Smooth collaboration with design/video and field teams; fewer last-minute edits and faster ship cycles.

• 2–4 years creating marketing content (email, social, blog/landing-page copy) in-house or agency.
• Strong writing chops—clear, concise, and on-brand; comfortable adapting voice for different audiences.
• Working knowledge of an email/SMS or marketing automation platform (Hub Spot a plus).
• Basic design/video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams.
• Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments.
• Willing to support occasional evening/weekend events or big launches.

• Light HTML/CSS for email tweaks, UTM tagging, and QA.
• Photography/UGC capture skills; comfort on set during shoots.

Experience in multi-location fitness, retail, or hospitality