Strategic Marketing Manager

Responsibilities

• Lead end-to-end campaign planning and execution, with primary ownership of targeting, channel strategy, media approach, and performance outcomes
• Partner closely with the Director of Brand Marketing to align creative execution with campaign strategy and performance goals
• Ensure campaigns are data-driven, well-targeted, and optimized throughout their lifecycle, particularly across digital and paid media channels
• Own in-flight optimization decisions for digital advertising and social media campaigns to improve performance and ROI
• Develop campaign briefs, timelines, and measurement plans to ensure clarity, accountability, and strong execution
• Oversee paid and performance marketing efforts across digital and traditional channels, ensuring spend is aligned with strategy and business objectives
• Provide active oversight of media plans, channel selection, and budget pacing, recommending adjustments as needed
• Collaborate with internal team members and external partners to ensure advertising execution meets performance expectations
• Serve as the internal owner of advertising performance, ensuring results are monitored, understood, and acted upon
• Serve as the strategic and operational owner of the Whitefish Credit Union website as a marketing, sales, and service channel (excluding online banking and connected systems)
• Own website strategy, structure, content priorities, and conversion optimization, with accountability for performance outcomes
• Lead the transition toward a balanced sales and service website experience, supporting both growth and member needs
• Partner with third-party vendors and internal teams to guide execution on the Hub Spot platform
• Use data and insights to continuously improve site performance, user experience, and lead generation
• Partner closely with the Marketing Analyst to ensure strong attribution, reporting, and performance measurement across campaigns and channels
• Use data and insights to inform decisions, prioritize work, and recommend strategic adjustments
• Translate performance data into clear recommendations for the SVP of Marketing and other stakeholders
• Champion a culture of data-informed decision-making across the marketing function
• Effectively manage time, resources, and personnel, with working knowledge of principles and practices of supervision, shift scheduling, training and performance evaluation
• Review and approve staff timecards within prescribed timeline

• Bachelor’s degree in marketing, communications, business, statistics, data analytics, or related field
• 6–8 years of professional marketing experience, with demonstrated responsibility for campaign execution and performance
• Experience working with marketing automation platforms and data-driven marketing programs
• Financial services or regulated industry experience preferred
• Experience working cross-functionally and with external partners strongly preferred
• Strong understanding of marketing strategy, performance marketing, and advertising principles
• Hands-on experience with marketing automation and CRM platforms, particularly Hub Spot
• Strong working knowledge of paid media, targeting, segmentation, and performance optimization
• Ability to translate data into actionable insights and recommendations
• Ability to communicate effectively verbally, in writing, and over the phone, with members, co-workers, external professionals, and senior management
• Excellent organizational, analytical, problem-solving, and negotiation skills
• Possess and display a high level of interpersonal skills, including the development and maintenance of professional relationships
• Advanced understanding of clerical procedures, office equipment and computer systems, including recordkeeping and filing
• Ability and willingness to go above and beyond expected work schedule to accomplish what is needed within assigned department(s) and the organization as a whole
• Ability and willingness to pursue and obtain additional professional training and/or certifications as needed
• Ability and willingness to travel to other branches
• Ability to lift up to 25 lbs., with or without accommodation
• Complete mandatory annual BSA training that includes Red Flag, Identity Theft, OFAC, CTR and SAR reporting and thresholds, as well as the safe keeping of member information, and passes any applicable tests
• Follow all Whitefish Credit Union, Montana and Federal information privacy laws and guidelines
• Adhere to all Whitefish Credit Union policies and procedures